The Human Video
Playbook for B2B.
Plain-English answers to the questions B2B buyers actually search before they hire a video partner. 10 pillars across building the system, getting on camera, and strategy and stories. Each pillar is a topic territory we go deep on, written from real client engagements.
One short note.
One useful framework.
Each Tuesday, one short video on a B2B video question. The full transcript below. One move you can run this week. Five-minute read or three-minute watch.
Pick the lane
that fits your problem.
10 pillar territories grouped into three buyer mental models. Build the system if your stack is missing infrastructure. Get on camera if the bottleneck is who's in front of the lens. Strategy and stories if the work is shipping but the thinking isn't sharp.
Build the System
Paid creative, channel content, and training video. The infrastructure layer of a B2B video stack. Four pillars cover ads, YouTube, LinkedIn, and training video at scale.
- Video Ads
- YouTube
- LinkedIn Video
- Training Video
Get on Camera
The on-camera question. Founder, presenter, or AI avatar. Three pillars cover the coaching path, the spokesperson path, and the honest take on AI avatar tools.
- On Camera Confidence
- Spokesperson Video
- AI Avatars
Strategy and Stories
The thinking layer. Short-form across platforms, the psychology under every tactic, and the customer-story engine. Three pillars on what to publish, why it works, and how to compound proof.
- Short-Form Video
- Video Psychology
- Customer Story Videos
AI Avatar versus Real Human
for B2B SaaS Video.
A 2026 decision tree. When AI avatars work. When they cost conversion. The five patterns where they're the right call, and the five where they cost you the deal. The flagship article in our AI Avatars for B2B pillar.
Build the System.
Paid creative, channel content, and training video. The infrastructure layer.
Video Ads for B2B
How B2B marketers build paid creative that converts and lasts longer than 30 days. The 5-1-1 framework lives here.
- The 5-1-1 framework
- Hook patterns
- Durability proof
YouTube for B2B
How B2B brands rank for buyer-intent keywords on YouTube and turn views into pipeline. Channel-as-asset thinking.
- Buyer-intent SEO
- Long-form pillar videos
- Title and thumbnail formulas
LinkedIn Video for B2B
How B2B founders and marketers turn LinkedIn into a daily pipeline source through native video. Algorithm playbook included.
- Native upload mechanics
- Founder-led formats
- Comment engagement
Training Video for B2B
How B2B SaaS teams produce customer education and internal training video at scale, without burning the L&D budget.
- Internal onboarding
- Customer education
- LMS-ready exports
Get on Camera.
The on-camera question. Founder, presenter, or AI avatar.
On Camera Confidence for B2B
Coaching the founder, SME, or marketing lead to be comfortable on camera without fake polish. The five camera-shy patterns.
- Interview-style capture
- Five camera-shy patterns
- Coaching path
Spokesperson Video for B2B
When the founder won't or can't film, a real human presenter is the only conversion-grade alternative. Casting and direction inside.
- Vetted presenter network
- Casting and brief
- Rights and licensing
AI Avatars for B2B
Honest analysis of HeyGen, Synthesia, Argil, Captions. Where they work for B2B. Where they cost you conversion. The decision tree.
- Tool-by-tool analysis
- Real human vs avatar
- Decision tree by use case
Strategy and Stories.
The thinking layer. Short-form across platforms, the psychology under every tactic, and the customer-story engine.
Short-Form Video for B2B
How B2B brands win attention in the TikTok era without trading dignity for views. Vertical-first across LinkedIn, TikTok, Reels.
- Vertical hook structure
- Podcast clipping
- Founder shorts
Video Psychology for B2B
Why ads work, why people watch, why the human layer beats AI avatars. The theory under every tactic in pillars 1 to 8.
- Trust mechanics
- Persuasion structure
- Solo podcast home
Customer Story Videos for B2B
How B2B brands build a customer-story video engine that compounds trust at every funnel stage. Eleven verified-repeat clients have run this play.
- Interview methodology
- One interview, ten assets
- Rights hygiene
Articles publishing
across the pillars.
The first wave of pillar articles ships across the next 10 weeks, one flagship guide per pillar. Subscribe to the newsletter to get each one as it lands, plus the framework breakdowns we don't publish anywhere else.
Real engagements.
Hard numbers. Named clients.
Four named-brand engagements where the systems above moved real metrics. Drawn from our verified-repeat client cohort.
- DurableBusinessLoans.com
Six months of positive ROAS on a single presenter-led ad. The same creative kept paying after every other static had burned out.
- VolumeUnilever
14 internal training videos in 2 weeks. Twenty-five thousand saved against agency pricing. 140+ hours of internal time returned.
- CompoundingSimplify LLC
76 videos across 3 years. Channel ranked for the target buyer-intent keywords inside the SaaS category.
The Human-Led
B2B Video Playbook.
The full playbook we use on real client engagements. The 5-1-1 funnel framework. The interview-style coaching method. The decision tree for AI avatar versus real human. The customer-story engine. PDF, 40+ pages, no fluff.
Skip ahead. Two free
downloads pulled from the system.
Resource packs built from 1,000-plus B2B videos. One email unlocks them. Unsubscribe in one click.
The Presenter-Led Script Generator
12 Claude and ChatGPT prompts that produce B2B presenter-led ad scripts, VSL skeletons, hook variations, and confirmation videos.
Open the pack →
The Spokesperson Hiring Playbook
4-tier rate card, 10 red flags in reels, the 3-stage audition, casting brief template, and a 2026-aware contract checklist.
Open the playbook →
Skip the reading.
Book a strategy call.
If you already know what you need from the Learning Centre, the call is faster than the articles. We will map your funnel, your team, and where the human layer fits. If we're not a fit, I'll tell you who is.