B2B SaaS Video,
Built into Articles You Can Use.
Plain-English answers to the questions B2B teams actually search before they hire a video partner. Funnel videos, ads, YouTube for B2B, on-camera confidence, DIY production, training video. Each pillar is a topic territory we go deep on.
Pick a topic.
We go deep on each one.
Each pillar is a topic territory B2B buyers actually search. Articles, companion videos, and frameworks all live under the pillar that fits.
Sales Funnel Videos
How presenter-led video moves leads through ad, VSL, and confirmation. The 511 framework, hook design, and durability past the 30-day burn-out window.
- The 511 framework
- Hook variations
- Confirmation videos
Video Ads
Presenter-led ads for Meta, LinkedIn, YouTube, and Google. AI vs human, hook variation testing, multi-format exports, and what makes an ad last past two weeks.
- AI vs human
- Multi-format exports
- Hook testing
YouTube for B2B
Building a channel that ranks for buyer intent, not subscriber counts. SEO scripting, format mix, cadence, and the metric that matters when pipeline is the goal.
- Buyer-intent SEO
- Long-form + Shorts
- Title formulas
LinkedIn Video
Daily and weekly LinkedIn video that drives inbound. Hooks built for the LinkedIn feed, scripting for the B2B audience, and what to post if you only have one hour a week.
- Feed-native hooks
- Cadence playbooks
- Repurposing system
On-Camera Confidence
Why founders freeze on camera and how the interview-style method fixes it. Eye contact, pacing, hooks, and getting from terrified to publishing in four weeks.
- Interview-style capture
- Eye contact and pacing
- Founder coaching path
DIY Video Production
Phone-and-light setups that look professional. Audio gear that earns its keep. Editing workflows that actually finish a video instead of stalling at draft three.
- Phone-first setups
- Audio essentials
- Edit workflows
Training Video
Internal team training, channel partner enablement, customer education series. Curriculum design, completion rates, and LMS-ready production for B2B SaaS teams.
- Curriculum design
- Completion rates
- LMS-ready exports
Real engagements.
Hard numbers. Named clients.
Theory only matters if it ships. Three real engagements where the system above moved real metrics.
- FunnelBusinessLoans.com
One presenter-led video. Six months of profitable spend. The same creative kept paying after every other static had burned out.
- AdsElectric Heroes
22 ad variations, one presenter, sustained 3X ROAS across the test set. Every variation tested against real spend.
- YouTubeMedShadow
Six presenter-led videos drove 41% of annual organic traffic. The compounding effect was bigger than anything else they shipped.
One short email.
One useful framework.
Weekly notes on human-led B2B video, sent every Tuesday. No daily-content treadmill, no recycled tips, no "here are 17 hooks that work."
Each note picks one thing that's actually working in real campaigns we're running and breaks down why. Five-minute read. Cancel any time.
Or skip the reading
and book a strategy call.
If you already know what you need, the call is faster than working through the pillars. We'll map your funnel, your team, and where video slots in. If we're not a fit, I'll tell you who is.