Static creative kept dying every 30 days
BusinessLoans.com runs paid Instagram traffic into a finance funnel, and the creative could not keep up. Static ads were fatiguing every few weeks. Each refresh cycle came slower and cost more than the last.
They needed a video asset built to last. UGC feel, but credible. Native to feeds. Built to convert, not just earn impressions.
Five hooks with UGC energy, filmed out in the real world
I filmed five short-form Instagram ads in UGC style, in real-world environments. Poolside. Times Square. The at-home studio. Native-feeling delivery from a credible presenter, cut vertical 9:16 with brand B-roll and on-screen UI.
Five core ads plus five hook variations came out of the same shoot. Multiple testable angles, one production. The format blended into Instagram feeds instead of reading as a polished commercial.
"Eric's videos looked professional and clean, so we decided to send him a script. Eric was extremely prompt in responding and got the video to us sooner than expected. We didn't need any revisions cause it was perfect."
Jill Vonier. BusinessLoans.comThe hero ad beat everything else on Meta, for six straight months
One ad ran profitably for over six months. In a channel where their static creative died every few weeks, the video that launched in month one was still the top performer half a year later.
The hero ad outperformed every other creative on Meta. No reshoots. No revisions. If your paid creative burns out faster than you can replace it, this is what an ad built to last looks like.