Static creative was burning out every 30 days
BusinessLoans.com runs paid Instagram traffic into a finance funnel. Static creative was fatiguing every few weeks. Each refresh cycle was slower and more expensive than the last.
They needed a top-performing video asset that could last. UGC-feel, but credible. Native to feeds. Built to convert, not just earn impressions.
Five hooks. UGC energy. Real environments.
We delivered five short-form Instagram ads in UGC-style format filmed in real-world environments (poolside, Times Square, at-home studio). Native-feeling delivery with a credible presenter. Vertical 9:16 with brand B-roll and on-screen UI.
Five core ads plus five hook variations. Same shoot, multiple testable angles. The format blended into Instagram feeds rather than reading as polished commercial.
"Eric's videos looked professional and clean, so we decided to send him a script. Eric was extremely prompt in responding and got the video to us sooner than expected. We didn't need any revisions cause it was perfect."
Jill Vonier. BusinessLoans.comOne ad ran profitably for 6 months straight.
One ad ran profitably for over six months. The same creative that launched in month one was still the top performer half a year later.
The hero ad outperformed every other creative on Meta. The campaign that launched in month one was still the top performer half a year later, and the team did not need a single reshoot.