Training Video
for B2B.
The Pillar.
How B2B SaaS teams produce customer education and internal training video at scale, without burning the L&D budget.
The territory.
The proof. The playbook.
Training video is where most B2B teams quietly waste the most money. Long, unscripted Loom recordings nobody finishes. Polished agency videos that go stale on launch day. SOPs that should have been a video and never were.
This pillar covers training video at scale. Internal employee onboarding. Customer education and tutorial. LMS-ready exports for Thinkific, Teachable, Mighty Networks, Kajabi. Help-center video, certification series, and the production workflow that gets fourteen videos shipped in two weeks instead of two quarters.
The flagship article
for this pillar.
One canonical guide per pillar. The piece every other article in this pillar links into. Currently in production.
B2B Training Video at Scale
How Unilever got 14 internal training videos in 2 weeks, $25K saved against agency pricing, 140+ hours of internal time returned. The full production system. Status: drafting.
Pillar articles
publishing soon.
The first articles in this pillar publish alongside our YouTube series. Each post is a plain-English answer to a question B2B buyers actually search before they hire a video partner.
In the meantime, the applied version of this pillar already lives inside our service offerings. If you want to see the system running on real client engagements today, the E-Learning service page walks through what gets shipped.
Real engagements.
Hard numbers. Named clients.
Theory only matters if it ships. Three real engagements where the work in this pillar moved real metrics.
- Proof
- Proof
- Proof
Related pillars in
the Learning Centre.
Three pillars that share the same buyer mental model and cross-tag with this one.
Video Psychology for B2B
Why ads work, why people watch, why the human layer beats AI avatars. The theory under every tactic in the rest of the Learning Centre.
Spokesperson Video for B2B
When the founder won't or can't film, a real human presenter is the only conversion-grade alternative.
AI Avatars for B2B
Honest analysis of HeyGen, Synthesia, Argil, Captions, and the rest. Where they work for B2B. Where they cost you conversion.
Real questions B2B buyers ask
before working with us.
Can you produce LMS-ready video at scale?
Yes. We export multi-format for Thinkific, Teachable, Mighty Networks, Kajabi, and most major LMS platforms. OptiMonk shipped 30+ educational videos as a structured course series.
How is this different from internal Loom recordings?
Loom is great for ad-hoc internal training. We come in when you need consistent quality, structured curriculum, completion tracking, and a presenter who isn't already buried in their day job. Unilever saved $25K and 140+ hours by going this route.
Do you script the training video or do we?
Either. Most teams hand us SME-recorded raw video plus a topic outline; we structure, script, and produce. Some hand us a topic outline only; we extract the SME's knowledge interview-style. Both work.
What about certification and completion video?
Yes. Series with assessments, completion certificates, and module branching are part of the engagement. The full course-as-product format.
Eric Presnall
Founder & Lead Presenter, VideoRep
1,000+ videos for 250+ B2B brands. Top 1% on Upwork across 8 video categories with 672 projects and $600K+ earned. BS Psychology, Macquarie University. Read more about Eric →
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