Crush The CPA
Exam-prep teaching built as one repeatable format, which then took over the channel.
- 8 of 11 of the channel's top all-time videos
- 38.8x the window median on the top video
Edtech Video Production
A Course Taught by Five Faces
A Course Taught by Five Faces
Is Five Different Courses.
Module libraries, tutorials and launch content for education companies, with the same teacher on screen from lesson one to lesson forty. Built in batches, because that is the only way a library stays consistent and affordable.
8 of 11Top all-time videos, Crush The CPA
38.8xThe window median on the top video
45+Course videos, FES Institute
2 yearsSame face, TripleTen
The problem
The library never gets finished.
Module one looks great
Your expert recorded it in a good week. Modules two through forty were recorded in bad weeks, by whoever was free, and learners can tell.
Your expert has a day job
Every filming day is a day they are not teaching, selling or building. That is why the calendar wins and the curriculum stalls.
Completion is quietly falling
Nobody blames the presenter. They blame the content, rewrite the content, and the numbers do not move.
Learners do not drop out because the material got harder. They drop out because the person walking them through it stopped being the same person.
What it is
Learners do not finish courses.
Learners do not finish courses.
They finish teachers.
Completion is a relationship problem long before it is a content problem. Someone is walking the learner through the material, and when that someone changes at module four, the commitment resets and the drop-off shows up in your numbers.
This is also the part that quietly breaks. A subject-matter expert records two modules, runs out of calendar, and the rest gets finished by whoever was free. The library ends up looking like four different products.
Crush The CPA went the other way: one presenter, one format, repeated. Eight of that channel's top eleven all-time videos came out of it, and the strongest ran at 38.8 times the median for its window.
What we make
What gets made.
01Curriculum
Course modules and lesson libraries
The core product. Eight to twelve minute lessons shot in batches, so a forty-module library is affordable and looks like one thing.
- Batch shoots
- Chapter markers
- LMS-ready exports
02Onboarding
Onboarding and platform tutorials
The videos that get a new learner or a new school actually using the product, mapped to where people currently drop out.
- Screen plus presenter
- Mapped to drop-off points
- Short by design
03Marketing
Launch and enrolment video
Cohort launches, course trailers and the ads that feed them. Same presenter as the course, so the promise and the product match.
- Multiple hooks per shoot
- Captioned exports
- Paid or organic
04Channel
Educational content that ranks
The free teaching that brings people in, built for buyer-intent search rather than for views.
- Keyword-led scripts
- Monthly cadence
- Built to age well
Proof, not promises
Education clients,
Education clients,
and what actually happened.
Every figure below is taken from that client's own case study page.
FES Institute
A complete course library shot on a single set with one teacher, then extended with follow-on work.
- 45+ course videos delivered
- 1 set, one continuous look
"I felt like I was learning from him, like a teacher would or should, actually."
FES Institute viewer
TripleTen
Nearly two years as the bootcamp's recurring face, which is the part that compounds.
- ~2 years as the recurring presenter
- 6 videos, the same face on every one
"Outstanding work quality, incredibly friendly communication, and the most positive collaboration experience."
TripleTen
How it works
Forty modules is a schedule,
Forty modules is a schedule,
not forty projects.
Shot one at a time, a library is unaffordable and inconsistent. Grouped into sessions it is neither.
01
Curriculum map
We lay the modules out first: what is being taught, in what order, and which pieces will date fastest.
02
Scripts from your expert
Your subject-matter expert writes or approves the content. They keep the authority, they lose the filming days.
03
Batch shoot
Six to twelve modules per session, one set, one wardrobe, so module forty matches module one.
04
First cut in 3 days
Per module, edited with chapter markers and LMS-ready exports. Three days for a standard module, or you pay nothing for it.
05
Extend later, same look
New modules are matched to the existing set, which is the entire reason for keeping one presenter.
The guarantee
First cut in 3 days,
First cut in 3 days,
or you pay nothing.
On every standard video. After that, revisions until it is right. On ads there is a second guarantee: beat your best ad or the re-shoot is free.
01You approve the script before anything is filmed.
02First cut lands within three days of the shoot, or that video is free.
03Two revision rounds are included, and I stay until it is right.
Who it's for
Course businesses, bootcamps, exam-prep companies and education platforms that need a library built, not a single video.
Not a fit if you need animated explainers or a narrated slide deck. This is a teacher on screen.
Questions
Questions, answered
Our subject-matter expert wrote the script. Can you present it?
Yes, that is the usual shape. Your expert writes it, I present it, and they get their week back. Where a topic genuinely needs their face, we film them for that piece.
Can you teach material you are not an expert in?
I learn it well enough to deliver it correctly and to ask the questions a learner would ask. I am the presenter, not the authority, and the script stays yours.
We have forty modules. How does that work?
As a batch, grouped into sessions. That is what makes a large library affordable and what keeps it looking like one product.
Can new modules match what we already have?
Yes, where the existing look can be matched: same framing, background and wardrobe.
How fast is the first cut?
Three days for a standard module, or you pay nothing for it. Larger libraries run to an agreed schedule.
Other categories
Not your category?
The same approach, with the proof that fits: Fintech, Security training, Martech and Workplace software.
Send me the curriculum.
Tell me how many modules and the deadline. I will tell you how I would batch it.