Video Ads

Presenter-led B2B Ads.
Built to Outlast 30 Days.

Multi-format ads for Meta, LinkedIn, YouTube, and Google. Real humans on camera. Hook variations tested for the audience your performance team is actually buying. Built to keep paying past the 14-day creative burn-out window.

3XSustained ROAS
22Variations from one shoot
6+ moDurable creative
48 hrsFirst-cut delivery

Trusted by teams at

What you actually get

Hooks that test.
Variants that scale.

One shoot. Multiple hooks. Every aspect ratio your media buyer asks for. Built so your performance team can run real creative tests, not pick from one tired version.

5+Hook variations

Tested angles, one shoot

Multiple hooks shot from a single session. Pain hook, status hook, curiosity hook. Your team picks the winners off real spend, not opinions in a Slack channel.

  • 15 to 60 second cuts
  • Distinct openers per hook
  • Performance-first scripting
3Aspect ratios

9:16, 1:1, and 16:9

Every export your media buyer needs. Vertical for Meta and LinkedIn feed, square for newsfeed, horizontal for YouTube and Google. Same hook, native shape on every channel.

  • Captioned and uncaptioned
  • Branded end frames
  • Drop-in for paid platforms
Iteration

Stay until they outperform

I watch results with you. If a hook doesn't beat your best static creative, we recut, rescript, or reshoot. The engagement only ends when video is winning.

  • Weekly creative reviews
  • Free recuts inside scope
  • Reshoot covered if needed
AI vs human

Use AI for production.
Keep humans on screen.

AI avatars are fast. They're also the reason your CTR is dropping. Trust is what closes a B2B sale. AI looks like exactly what it is.

Where AI helpsProduction speed

AI is a useful tool inside the production process. Not in front of the camera.

  • Editing and timeline assembly
  • Caption transcription and styling
  • B-roll generation and background
  • Variation cuts and aspect ratio resizing
  • Voice cleanup and audio repair

Where humans winOn camera

Real humans build trust. Synthetic presenters cost conversion. We've never seen an AI avatar outperform a real face for a B2B audience.

  • Eye contact that reads as real
  • Tone shifts the audience can feel
  • Cultural and industry-specific nuance
  • Trust signals that B2B buyers register
  • Casting that matches your buyer
What it is

Performance-tested ads.
Real humans on camera.

Video Ads is a productized engagement for B2B SaaS performance teams who want presenter-led creative without committing to a full funnel build. One shoot, multiple hooks, every aspect ratio your media buyer needs.

Same human across every variation, so your audience sees a consistent face whether they hit the LinkedIn feed ad, the YouTube pre-roll, or the Meta retargeting cut. Trust compounds across channels instead of resetting at each one.

Built for performance, not awards. Every hook and every cut is shaped around the metrics your media buyer is being measured on, then iterated until video beats your best static creative.

Who it's for

B2B SaaS performance and growth teams already running paid campaigns who want presenter-led creative that doesn't burn out at 14 days.

Proof, not promises

Hooks that scale.
Creative that lasts.

Three real engagements where presenter-led video beat static creative on conversion, durability, or speed-to-launch.

MarTech & AdTechVideo TestimonialPaid Ads
Idan CohenFounder, Electric Heroes
  • 3Xsustained ROAS
  • 22ad variations
FinTechVideo TestimonialPaid Ads
Tomas RiberoCEO, Fyntra
  • 4Xleads in 7 days
  • 4videos in 48 hours
FinTechCase StudyPaid Ads

We didn't need any revisions, it was perfect. To date, these videos have been our most successful for both sales and longevity.

Jill VonierSocial Media Advertising Manager, BusinessLoans.com
  • 6+ mopositive ROAS
  • #1ad in company history
How it works

Five steps. One shoot. Variants that test.

Built so your media buyer is testing real creative within the week, not waiting on a three-round agency revision cycle.

01

Strategy and audience

We map the buyer your performance team is actually trying to convert and the angle that earns the click.

02

Multiple hooks

Five-plus hook variations scripted in your voice. Pain, status, curiosity, contrarian. Designed to give your buyer real choices.

03

One shoot

One presenter, one studio session, every hook recorded. Captured in 9:16, 1:1, and 16:9 from the start.

04

First-cut delivery

Edit, caption, and ship. First cuts in your media buyer's hands within 48 to 72 hours of the shoot.

05

Iterate to win

Watch results together. Recut, rescript, or reshoot until video beats your best static. Stay until it does.

The performance guarantee

I stay until video beats
your best static ad.

No time limit. No extra charge. If presenter-led video doesn't outperform your best static creative on click-through rate, we keep iterating until it does.

01We benchmark your best static ad before we shoot.
02We track CTR and CPA together once the variants go live.
03If video doesn't win, we keep iterating at no extra charge.
Common questions

Asked before. Answered straight.

What about AI avatars and synthetic presenters?

AI is a great production tool. Editing, captions, b-roll, variation cuts, audio repair. We use it. But we keep real humans on camera because B2B trust comes from a real face. Synthetic presenters look like exactly what they are, and conversion drops accordingly.

How fast can you ship the first cuts?

Within 48 to 72 hours of the shoot. First cuts go to your media buyer the same week. Iteration cycles run weekly after that based on what's actually performing in the account.

Who is on camera?

Eric, in most cases. For audiences that need a different fit (different demographic, different region, different industry tone), we cast from a vetted presenter network. You see the casting before we shoot, never after.

Can you run alongside our existing static and motion creative?

Yes. Most of our engagements run as a creative-test layer on top of an existing paid program. We benchmark against your best static, deploy presenter-led variants alongside, and read the lift.

What if our offer changes mid-campaign?

We've built funnels around offers that pivoted at week three. Recuts and small rescripts inside the engagement scope are covered. A wholesale offer change usually means a new shoot, which we'll scope honestly when it comes up.

What does it cost?

We scope cost on the strategy call once we understand the offer, the audience, and the spend. Pricing on a public page would be misleading. The call is free and there's no obligation.

Ready to stop burning
through static creative?

Book a free 30-minute ad review. We'll look at what's running, what's burning out, and where presenter-led video could lift your CTR. If we're not a fit, I'll tell you who is.