Three buyer paths.
One human video team.
B2B SaaS teams of 5 to 50 people enter VideoRep through one of three doors. Performance teams come in through the 511 Funnel. Marketing leaders come in through the Fractional Video Partner. Founders come in through Coaching. Same outcome out the other side: human-led video your audience actually believes.
Performance & Paid Teams
Your ads are dying inside thirty days. Your CAC is creeping. The motion-graphics rotation has run dry. You need creative that converts and lasts past the next refresh window.
What you're saying internally
"Our ads burn out in 30 days." "We've shipped four hooks this quarter and none of them lasted." "The agency keeps sending faceless motion graphics." "We tried HeyGen and the audience clocked it in two seconds."
- Ad fatigue at 30 days
- CAC creeping
- Faceless creative not landing
The 511 Video Funnel
Five retargeting ads, one VSL, one confirmation video. Shipped in 5 to 7 days. Built to compound across paid, retargeting, and the calendar booking. The signature productized funnel for performance teams.
- 5 ads + 1 VSL + 1 confirmation
- 5 to 7 day delivery
- Performance-led brief
What we've shipped for teams like yours
BusinessLoans.com: six months of positive ROAS on a single presenter-led ad. Electric Heroes: 3X sustained ROAS across 22 ad variations. Fyntra: 4X leads in 7 days from 4 videos shipped in 48 hours.
- BusinessLoans.com
- Electric Heroes
- Fyntra
Marketing & Growth Leaders
Your stack ships video already. Motion graphics, screen recordings, AI clips, podcast cuts. The polish is fine. What's missing is a real human face that compounds trust across the long B2B sale. You don't want another vendor. You want an embedded video specialist.
What you're saying internally
"We've got plenty of video, none of it has a human in it." "We hired an agency for ten thousand a month and got faceless cinema." "Our buyers research us for weeks before they pick up a call. Nothing in our content tells them who we are." "Our SMEs are gold and they never show up in marketing."
- Faceless video stack
- SMEs not on camera
- Long sale, no trust signal
Fractional Video Partner
Ongoing support inside your team. A named human embedded in your ops, not a vendor sitting at the edge. Custom scoped to what your funnel, product, or content engine actually needs. From a handful of videos a month to enterprise-scale batch production.
- Embedded specialist model
- Flexible scope
- Real human on screen
What we've shipped for teams like yours
Simplify LLC: 76 videos across 3 years, ranked for target buyer-intent keywords. OptiMonk: 30+ educational videos shipped as a structured engine. Anagram: currently active engagement, 11 deals across multiple formats.
- Simplify LLC
- OptiMonk
- Anagram
Founders & CEOs
You know video converts. You just can't make yourself hit record. The expertise is real. The product is real. The willingness to be the face is the bottleneck. You don't need a presenter. You need a coach who can pull the expertise out of you on camera, without making it feel like a performance.
What you're saying internally
"I've recorded 15 videos in the last two months. Posted zero." "I hate watching myself." "Our marketing is faceless. I should be the face. I'm not." "I tried Loom. I tried Tella. The content's fine. I don't ship it."
- Recordings nobody publishes
- Camera-shy or perfectionist
- The face slot is empty
Coaching
One-on-one coaching to get you on camera using interview-style capture. Response-based, not performance-based. I ask. You answer. We edit. Your audience gets a human expert. You stop watching the recording and start publishing it.
- Interview-style method
- Founder-led capture
- Three-tier engagement
What we've shipped for founders like you
FES Institute: founder-led engagement spanning Upwork and direct booking. Crush The CPA: founder-led active engagement, repeat across multiple cycles. Vittaverse: founder-coached video work, repeat collaboration.
- FES Institute
- Crush The CPA
- Vittaverse
Who we're not
the right team for.
Three quick filters. We work best with B2B SaaS, AdTech, FinTech, and adjacent B2B software teams of 5 to 50 people. We don't serve enterprise (1000+). We don't serve true D2C consumer brands. We're not a cinematic brand-anthem shop chasing awards.
If you measure marketing in pipeline, lead quality, or ad longevity, we're a fit. If you measure it in views, awards, or aesthetic, we're the wrong shop.
Three paths in.
One outcome out.
Whichever door you walk through, the outcome is the same: human-led video your audience actually believes, from a team that has done this for 250+ B2B brands and 1,000+ videos.