HighGear
A three-minute B2B explainer on a high-intent topic, embedded on their own blog.
- 59% average watched, clear of the strong-retention benchmark
- 7 finishes out of 24 plays
SaaS Video Production
Your Buyer Meets You Five Times
Your Buyer Meets You Five Times
Before They Ever Book a Call.
Explainers, demos, onboarding and channel content for workplace and B2B software. Produced by one presenter across the whole funnel, so the fifth touch is not a stranger starting from zero.
59%Average watched, HighGear
40+Videos over ten bookings, Workvivo
3.0xChannel median on the top Short
11Explainers across 9 contracts, Buildium
The problem
The gap is never the strategy.
You know which video to make
There is a list. It has been on the list for two quarters. What is missing is a person who will stand in front of a camera and say it.
Your founder said yes once
Then the quarter got busy. One video exists. The other eleven are still a Notion page, and the one that exists is now out of date.
Every asset has a different face
An agency shot the brand film, a freelancer did the demo, an AI tool did the ads. Nothing compounds, because nothing repeats.
The cost is not the videos you did not make. It is that by the fifth touch your buyer still has no idea who they are dealing with.
What it is
Five touches that compound,
Five touches that compound,
or five that start over.
A software purchase is never one decision. It is an ad in a feed, a page skimmed six weeks later, a demo video forwarded by a colleague, a search result while comparing alternatives, and eventually a call. Each of those is doing a small amount of trust-building work.
They compound when the same person appears across them. By the fifth touch the viewer is not evaluating a stranger, so the first fifteen seconds do not have to start from nothing. They fail to compound when every asset came from a different vendor with a different face.
Workvivo is the clearest version of that here: 40+ presenter videos across ten separate bookings between 2023 and 2026, same face throughout, with the top Short running at 3.0x the channel median.
What we make
What gets made.
01Product
Explainers and product demos
The asset that does the most work in the middle of the funnel, where someone already wants to understand what this thing does.
- Screen plus presenter
- Modular sections
- Recapture as the product moves
02Onboarding
Onboarding and help content
The videos that get a new account actually using the product, mapped to the tickets support answers most often.
- Mapped to support tickets
- Short by design
- Updated per release
03Channel
Channel and search content
Buyer-intent video that keeps earning after launch, built as a repeatable format with a monthly cadence.
- Keyword-led scripts
- Monthly batches
- Built to age well
04Sales
Sales and lifecycle video
The VSL, the confirmation video, the follow-up. Same face from the first ad to the call, which is where the compounding actually happens.
- One shoot, full funnel
- Same presenter throughout
- Measured before filming
Proof, not promises
Software clients,
Software clients,
and what actually happened.
Every figure below is taken from that client's own case study page.
Workvivo by Zoom
Three years, ten separate bookings, one face. The clearest evidence here of what continuity does.
- 40+ presenter videos, 2023 to 2026
- 10 separate bookings
- 3.0x channel median on the top Short
"Eric is a pleasure to deal with, we've worked with him on multiple projects and the quality is always exceptional."
Workvivo by Zoom
Buildium
Explainers produced across nine contracts as the product changed, with files back in one to three days.
- 11 explainers across 9 contracts
- #5 of 51 channel rank on the first video
- 1 to 3 days turnaround on files
How it works
Built to survive
Built to survive
your release cycle.
Software changes. The point is that a product change costs one section, not the whole library.
01
Funnel map
We find the touch doing the most work with the least trust attached, and start there rather than with a brand film.
02
Script in, or written
You send the script. If there is not one, we write it and you approve it before anything is filmed.
03
Modular shoot
Shot section by section, so a feature change later means re-recording a minute, not a day.
04
First cut in 3 days
Edited, captioned and delivered. Three days for a standard video, or you pay nothing for it.
05
Same face next quarter
The next batch is the same presenter and the same look, which is the entire reason this compounds.
The guarantee
First cut in 3 days,
First cut in 3 days,
or you pay nothing.
On every standard video. After that, revisions until it is right. On ads there is a second guarantee: beat your best ad or the re-shoot is free.
01You approve the script before anything is filmed.
02First cut lands within three days of the shoot, or that video is free.
03Two revision rounds are included, and I stay until it is right.
Who it's for
Workplace and B2B software teams with a funnel already running and nobody in-house who wants to be on camera every quarter.
Not a fit if you want a brand film, a cinematic anthem or a showreel. This is video that has a job.
Questions
Questions, answered
Where should we start if we only have budget for one video?
Mid-funnel. An explainer or a sales-cycle demo aimed at someone who already wants to understand the product. Those get sought out and forwarded internally. The brand film is almost never the right first spend.
Can you work alongside our in-house team?
Yes, and most engagements do. Teams usually have design, motion and editing covered and are missing the human on camera.
What if our product changes constantly?
Then modular is essential. Sections can be recaptured without reshooting everything. Buildium ran eleven explainers across nine contracts as their product evolved.
How do you measure whether it worked?
Depends on the asset. Ads by cost per result, channel video against the channel's own median, mid-funnel assets by watch time and by whether sales conversations get shorter. Agreed before filming, not after.
Is this a retainer or per project?
Both exist. Ongoing work is cheaper per video because it batches, which is why the long relationships here run for years.
Do you use AI avatars?
No. Real human on screen, always. AI is used in editing and clipping, never as the face.
Other categories
Not your category?
The same approach, with the proof that fits: Fintech, Edtech, Security training and Martech.
Put one face across your whole funnel.
Tell me where the gaps are. I will tell you which one to fill first.