Every question about VideoRep, answered.
28 straight answers, including the ones that tell you we're not the right fit.
Is this a fit?
Who will my spokesperson be?
Usually me. VideoRep is built around me as the lead spokesperson. If your category, style or schedule calls for a different face, I cast from a small roster of presenters I trust. Either way, you meet and approve your spokesperson before you sign, and the face is named in the agreement. You choose.
Who is VideoRep for?
B2B brands, and the agencies that serve them, that need more human-fronted video than their team can make, with nobody willing or able to go on camera. Most are tech companies: EdTech, MarTech, WorkTech, AI tooling, SecTech, FinTech and more.
The person who books the call usually runs training, marketing, SEO, growth, sales or product. We work with teams who already know video wins. We sell doing it well, and doing it consistently.
Who is it not for?
I would rather tell you now than on a call. VideoRep is probably not the right fit if:
- You sell direct to consumers or run an ecommerce store. Creator and UGC shops are built for that.
- You want the cheapest video you can find. We're not priced like a marketplace freelancer, and we're not priced like a full-service agency either.
- You need broadcast TV, film or radio. That needs a separate license, arranged case by case.
- You want an AI avatar or a clone of my face or voice. That's a hard no, for everyone.
If none of that rules you out, you're in the right place.
We already use AI avatars. Why pay for a real person?
Keep them. AI avatars are fast and they have a place. The problem is trust. Buyers can tell within seconds, and in B2B, trust is the conversion lever.
Fyntra ran exactly this test. Same audience, same spend, same offer, only the creative changed. The human-led ads delivered a 4x lift over their AI-only ads, with 22 quality leads in the first 7 days. Use the avatar where speed matters and a real presenter where trust does.
Should our CEO be on camera, or you?
If your CEO is comfortable on camera and has the time, they should absolutely do it. In my experience that's true about 5% of the time.
The other 95%, I carry the evergreen content: the demos, the education, the weekly cadence. Your CEO shows up for the moments only the CEO can own, like a launch or a keynote. They shouldn't have to do all of the content, just the content that needs them.
Won't our audience recognize you from other brands?
Here's the honest test: have you seen me in a video before? Almost everyone says no. B2B video is spread across thousands of niche audiences, so overlap is rare.
Two protections sit behind that anyway. Partnership plans can include category exclusivity, named in the agreement, so your direct competitors can't book me. And if you want a face that is only ever yours, our presenter network covers it.
Can we choose a presenter who fits our brand or audience?
Yes. Alongside me there's a small, vetted presenter network with different looks, ages and backgrounds, which matters when your buyers are mostly women, for example, or based in a specific region.
I can also act as your casting director and run the search for you. Casting always happens before the shoot, never after, and the same presenter stays with you across the engagement so the face your audience learns stays consistent.
Do you work with companies outside the US?
Yes. We work fully remote with teams across the US, the UK, Europe, Asia and Australia, so you never need to be near the studio.
I'm American, based in Sydney, which means US and global audiences hear a native American accent, and the time difference often means your footage is waiting for you when you start the day.
How it works
What kinds of videos do you make?
Anything where a person on camera does the explaining. That covers ads and shorts, explainers, product demos and support videos, VSLs, YouTube long forms, and training and e-learning content.
The format doesn't change how we work or what it costs. What matters is the length and the finish, so a two-minute ad and a two-minute explainer are treated the same way. Anything longer than twenty minutes, or anything delivered as a series, is scoped as a custom project.
What exactly do I get?
Finished video, made for you. Brand research, scripting, presenting, filming, editing and on-brand assets. It arrives ready to publish.
You choose the length of video you need, and you can add the Content Engine if you want it cut for every platform.
How fast is it?
Days, not weeks. Raw footage comes back in 24 to 48 hours. Finished videos are scheduled on the call, so the timeline is agreed before we start.
How much of our team's time does this take?
Very little. Expect a kickoff call, a script approval and a review of each cut. For most videos that's under an hour of your time.
No half day on set, and no four hours out of your founder's calendar.
Where do you film, and what will it look like?
In my own studio: 4K cameras, broadcast audio and professional lighting, with green screen or virtual backgrounds matched to your brand. A video that looks homemade costs you more trust than it earns, so the finish matters as much as the script.
Custom set design, on-location shoots, full animation and custom motion graphics are all possible. They're quoted as custom projects rather than as our standard video.
You're a small team. Can you keep up?
Recording is the fast part. I have my own studio, so there's no location to book and no crew to coordinate, which is why turnaround is measured in days, not weeks.
Behind me is a small team of scriptwriters, editors and a creative director, plus a vetted presenter network for overflow. We keep the client list small on purpose so the quality never slips, and you will never be waiting on a casting call.
Scripts and revisions
Do you write the scripts?
Yes. Brand research and scripting are included, and you approve the script before anything is filmed, so there are no surprises on camera.
Scripts are written around what your buyer is actually searching for and what converts at that stage of the funnel. Standalone scripting, or an ongoing script program without filming, is quoted as a custom project.
We already have a script. Can you just film it?
Yes. Send it over, and I review and rehearse it before I record, so it sounds like a person talking, not a person reading.
If your own team wants to handle the edit, we can scope that on the call.
What if we don't like the first cut?
I don't expect you to love the first version. That's what revisions are for. Every video includes a first cut plus two revision rounds, three cuts in total.
You review in Frame.io and leave timecoded notes directly on the video instead of writing paragraphs in email. And if the first video completely misses the mark, you don't pay for it.
Can you cut the video for every platform?
Yes, through the Content Engine. Every video is delivered as one master edit in one aspect ratio. Anything beyond that, like vertical and square versions, shorter cutdowns, GIFs or statics, comes from a Content Engine pack you add when you want it.
Ads have one thing built in: each ad includes up to five hook variants, different openings to test against each other, in the master format at no extra cost.
Rights, AI and likeness
How long can we use the videos?
As long as you like, for the purpose they were made for. Web, social, paid social, sales enablement and training are all covered with no usage fees, and cutting shorts and clips from the same campaign is fine.
Broadcast TV, film and radio need a separate license, arranged case by case.
Is there AI in the videos?
There's always a real human on camera, in a real studio, and there has been for 20+ years. That's the entire point.
We use AI around the human, before and after production, so everything moves faster. Never instead of the human.
We have our own editors. Can we just get the footage?
Yes. Raw footage exists, under license, and comes back in 24 to 48 hours. It's for the specific project and videos it was shot for, cutting shorts from the same campaign is fine, and it can never be used to train AI or clone a face or voice.
Can you clone your face or voice with AI for us?
No, and that answer doesn't change for any budget. My contracts rule out AI duplication of my face or voice, voice manipulation, and using my likeness to train AI models.
It protects you as much as it protects me. A real presenter works because your buyers can trust that the person on screen is real.
Agencies and partners
We're an agency. Can you work under our brand?
Yes. Your brand on every deliverable, one relationship, and I never contact your clients.
One tip from agencies who do this well: position video as client-side budget, an add-on your client pays for, rather than something carved out of your existing retainer. See how agency partnerships work.
We don't want white label. Can we just refer clients?
Absolutely, and plenty of partners prefer it. You make the introduction, your client works with us directly, and you never carry margin or manage delivery.
Terms are agreed before the first introduction, so nobody has an awkward conversation later. Partner with VideoRep.
Pricing and commitment
How much does a video cost?
Every video is priced by its length and finish, never by type. An ad, an explainer and a demo of the same length cost the same.
We're not priced like a marketplace freelancer, and we're well below a full-service agency retainer. I share exact pricing on the call, because the right option depends on your length, your script and whether you need the edit.
Is there a minimum or a contract?
No minimum. You can buy a single video, and most teams start that way.
Teams that ship video regularly can move to a Plan, monthly, quarterly or annual, with a better rate the longer you commit. Category exclusivity is part of a partnership plan, named in the agreement, never something you have to buy up front.
What should we have ready before the call?
Nothing formal. It helps to know what the video is for, where it will run, and roughly how many you need over the next few months.
If you have an existing script, a video you love, or a video that didn't work, bring those too. The form at the bottom of this page takes two minutes and means I come to the call with ideas for your brand instead of a sales pitch.
What happens after I fill in the form?
You pick a time for a free 30-minute fit call, and your answers come through with the booking, so I've already looked at your brand before we speak.
On the call we look at your funnel, your proof and where video fits. If we're a fit, we scope the engagement right there. If we're not the right fit, I'll tell you who is.
Still have a question?
Ask it on a free 30-minute fit call. If we're not the right fit, I'll tell you who is.
Book a fit call