Your clients need video, and nobody on their team will go on camera. Most agencies answer with a maybe, and the work quietly goes somewhere else. This is how you say yes without hiring anyone.
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A client asks if you do video. You can, sort of, through someone. The quote takes a week, the presenter is a question mark, and by then they have found a studio directly.
Building it in-house is worse. Talent, kit, studio time, and a hire you now have to keep busy. For most agencies the volume never justifies it.
The alternative: a dedicated video spokesperson for your B2B agency, with the whole studio and team behind him. He never touches your client relationship unless you want him to, and video becomes a line item you quote with confidence.
Pick the one that matches how you already run. Your client still has to be a fit, so the bar never drops. The full agency offer lives on the agencies page.
You own the client entirely. One contract, one invoice, your name on the work. We never appear in the chain and never contact your client. Raw footage comes back under license. Best for production houses and studios who already run the edit.
Some partners do not want to carry margin or manage a vendor. Introduce us and we handle the delivery and the invoice. Referral terms are agreed before the first intro. Common with SEO and content shops where video sits outside the retainer.
You keep the relationship and the strategy. We run the video: script, shoot, edit and repurposing. No cut needed. Common with fractional CMOs and marketers running several clients at once.
Video production houses and studios. You film all day and the on-camera piece is still the expensive part. Casting, scheduling, the reshoot when the talent reads like they are reading. Raw footage removes that block without touching your edit. White-label fits.
Creative, PR, SEO and paid-media agencies with no video arm. You get to answer yes. Video is positioned as client-side budget, an add-on the client pays for, never carved out of your retainer. Referral or hand-in-hand usually fits.
Fractional CMOs and marketers. You already carry a roster. Video is usually the gap you route around. Hand-in-hand makes it a capability you arrive with.
eLearning and course producers. The same presenter across every module is the difference between a course and a folder of recordings. INFUSE ran 33 lessons and eight repeat contracts on that basis.
Talent rosters and presenter benches. List us, pull us in per project. No commitment either way.
The white-label model in practice: their scripts, their edit, our presenter. Every figure below is from the client's own case study page. Agency results are on the agencies page.
Eight repeat contracts from a single hiring manager over three years, across seven named courses for a global demand gen leader.
Nine separate contracts in seventeen months, all from the same marketing manager, with files back within one to three days of hire.
Ten bookings across three years spanning channel content, product video and paid social cutdowns.
“Fantastic job! Eric’s professionalism and attention to detail are impeccable. The quality of the videos exceeded our expectations, and the timely delivery was much appreciated. Looking forward to working with you again!”
“Eric is a pleasure to deal with. His standard of work is always extremely high, and his turnaround times are amazing as well. Couldn’t recommend Eric any higher.”
A fit call. What you sell, where video keeps coming up, and which of the three ways fits how you already run. No deck.
Rate card, turnaround, usage terms and who owns the client relationship. All settled before there is a live project, never during one.
Small and real. A single video for an actual client, so you see how it runs before anything depends on it. Every video we make, your client will actually use.
If it works, slots get reserved ahead so your client deadlines never wait on my calendar.
I will not go around you. On white-label work I do not contact your client, appear in the chain, or accept direct work from them afterwards. That is the whole basis of the arrangement and it is worth more to me than any single project.
I will not pretend to be the right fit when I am not. If your client needs a different age, gender, accent or energy, I will cast from a small roster of presenters I trust rather than take the booking and hope. And if the project genuinely needs a full production agency, I will say so.
I will not compete with your retainer. Video is positioned as client-side budget, an add-on the client pays for, so it never reads to them as money coming out of the work you already do.
Usually me, Eric. If your client's category, style or schedule calls for another face, I cast from a small roster of presenters I trust. Either way, the face is approved before anyone signs, and named in the agreement.
No. On white-label work I never contact them, never appear in the chain, and do not take direct work from them afterwards. That commitment is worth more than any single project, and it is the reason partners send a second one.
It splits. Production houses usually want white-label because they already run the edit and want their name on it. SEO, content and PR shops more often refer or work hand-in-hand, so they are not carrying margin or managing a vendor. You choose, and you can change your mind per project.
It should not, and the framing matters. Video is positioned as client-side budget, an add-on the client pays for, not a line carved out of what they already pay you. Get that right up front and video stops competing with your own services.
Then I cast for it. Different age, gender, accent or energy, I cast from a small roster of presenters I trust and direct them to the same standard. You get the casting judgment without the search, the auditions or the no-shows.
Use it for the specific project and videos it was filmed for. Shorts and cutdowns from the same campaign are fine. No TV, film or radio without a separate license. No AI duplication of my likeness or voice, no voice manipulation, and no training AI on my likeness.
24 to 48 hours from an approved script for raw footage. Partners running continuous work reserve slots ahead so client deadlines never depend on my availability.
No. Send one project or send twelve. Standing capacity is available for partners who want it, and it is something you opt into rather than sign up for.
Partner rates sit below direct-client rates and are on the rate card, which I will send after a first call. It is not published here because it depends on length and mechanic, and I would rather quote you something accurate than something vague.
Tell me where video keeps coming up in your client conversations. One fit call, and you will know whether this is worth setting up.