Tutorials, onboarding and technical explainers for products developers and builders use. A real presenter who learns the product first, so the walkthrough is right and doesn't sound like a sales call.
And they would rather write code than record a tutorial. The docs grow, the videos don't.
If the first fifteen minutes are confusing, they never reach the part where your product shines.
Developer relations can't film every release, and the backlog of how-tos keeps growing.
Technical buyers judge you by the walkthrough. If it's missing, out of date, or reads like marketing, they move on to the tool that showed them.
GraphLinq, a no-code platform for Web3 builders, needed tutorials that didn't sound built by a robot: token deploys, swaps, ERC20 contracts. The three tutorials became the channel's three most-watched uploads in their window.
GoMage, an Adobe Commerce development agency, had a 100-person engineering team and nobody who wanted to be the face of the channel. The anchor video now ranks #5 of 86 all time. Neither is a developer-tools company in the strict sense. Both show what a technical walkthrough with a real presenter does.
The first fifteen minutes, made impossible to get wrong.
One feature, one video, recorded so it can be updated in sections.
The how-to and comparison videos builders search for.
What shipped, why it matters, and how to use it, from one shoot.
Every figure below is taken from that client's own case study page.
A no-code platform for Web3 builders. Three tutorials walking founders and developers through the platform.
"You are professional, and your experience and skills are the biggest benefit for us."
Taras Korostylov, CMO, GraphLinq
An Adobe Commerce development agency with a 100-person engineering team and nobody who wanted to be the face of the channel.
Front-end developer courses: an HTML crash course and a CSS crash course, shot on one custom set.
"I felt like I was learning from him, like a teacher would or should, actually."
Mohammed Zreika, Customer Service Manager, FES Institute
Your engineers check the facts. They never have to be on camera.
An engineer or advocate shows me the product. I learn it before I write a line.
We write it, your team checks every technical claim, then it's locked.
The screen capture and the presenter shot together, so the walkthrough stays in sync.
Edited with chapter markers. Days, not weeks.
When the API or UI changes, we re-record the section that moved.
That's the promise. Here is what stands behind it.
Not a fit for live-coding streams or conference talks. This is scripted, recorded walkthroughs and explainers.
The closest work here is GraphLinq's builder tutorials, GoMage's Adobe Commerce channel and FES Institute's front-end courses. None is a classic dev-tools company, and I'll say so on the call. The approach carries straight over.
Yes, with your team checking it. Every technical claim is reviewed before filming, and screen captures are recorded to match the script.
They're recorded in sections, so a UI change means re-recording one step, not the whole tutorial.
Usually me. If your audience calls for a different face, I cast from a small roster of presenters I trust. You meet and approve your spokesperson before you sign.
No. Developers spot synthetic in seconds. Real human on screen, always.
The same approach, with the proof that fits: EdTech, MarTech, WorkTech, AI tooling, SecTech, FinTech, HRTech, HealthTech and LegalTech.
Tell me where new users get stuck. I'll tell you which walkthrough to film first.