On-Camera Confidence for B2B
For founders and experts deciding whether to film themselves, and what good delivery looks like either way.
Eric Presnall delivering a VSL for Suite Solutions Group.
If You've Been Asked to Be the Face
This hub is for the person who has been asked to front the company's videos. I've been on camera for 20+ years, on stage, in films and commercials, and now in B2B video, so delivery is the part of this work I know from the inside.
On the site today, the delivery section of our VSL guide covers what great delivery looks like. Our benchmark study includes one close-to-controlled case: a presenter video and a founder video on the same channel in the same week. And if you'd prefer to stay off camera, the hiring playbook covers how to pick someone who will be on it.
Full guide coming. Until then, start with the delivery section of the VSL guide.
What great delivery looks like is authenticity. It's the messaging behind what it is, so it's not reading from a teleprompter, and it's not stagnant.
Reading for the Person in Front of the Lens
Two guides on delivery and casting, one study, and the service if you hand it off.
Delivery: What Great Looks Like
Why authentic delivery wins, and what makes a read feel stagnant.
39 B2B Video Engagements, Measured
A presenter video and the founder's own video, same channel, same week, compared.
The B2B Video Spokesperson Hiring Playbook
If you'd rather not film: rates, red flags in reels and a three-stage audition.
Video Spokesperson Service
What it looks like when someone else carries the camera work for you.
A Founder Who Fronts Everything Tried an Outside Presenter
Ty Smith founded Coinbound and presents his own content, including every earlier video on the Clickstrike channel. For that second brand, he tested an outside presenter: I filmed a 3:45 explainer the day the contract started. It drew 354 views to the founder video's 104, on a channel of about 300 subscribers, so the scale is small and it's one case.
Rather Not Be the Face?
On a free 30-minute fit call we'll tell you plainly whether you need a presenter at all.