Short-Form Video for B2B
Vertical video for feeds and Shorts with a real person on camera, and where to read more on it.
Eric Presnall presenting an explainer for EFunctional.
Vertical Video, With a Person in It
This hub covers vertical video for B2B: YouTube Shorts, Instagram Reels and TikTok posts, plus selfie-style ads. In our work it's either a format of its own, like the social videos in the result below, or Shorts shot vertical in the same session as long-form.
The UGC-style ads page shows the selfie format for paid social. The free script prompts include hook writing for the first seconds of a short. The YouTube page explains how Shorts sit next to long-form on one channel.
Full guide coming. Until then, the UGC-style ads page is the closest match.
People are going to find you through shorts now, and recommendations on AI, so you need to be front of face for that. It should be your own personal expertise and your own opinion.
Short-Form Pages on the Site Today
Three service pages and one free resource for the opening seconds.
UGC-Style Video Ads for B2B
Selfie-style ads for paid social, performed by a professional presenter.
YouTube Video Production for B2B
How vertical Shorts and long-form are filmed in one session for the same channel.
Free AI Video Script Prompts for B2B
Prompts that write the hook, the line that decides whether a short gets watched.
Social Media Video Production for B2B
How many clips one shoot produces, and what a B2B brand should post each week.
112 Selfie-Style Shorts for a Fintech Brand
Positiviti's agency, DrawCrowds, planned fifteen videos a month across TikTok, YouTube Shorts and Instagram Reels, about fifty words each. DrawCrowds wrote the scripts and ran the edit, and I filmed the raw footage month after month.
Want Shorts With a Real Face?
Bring your posting plan to a free fit call, and we'll scope the filming around it.