Video Psychology for B2B
What keeps a B2B viewer watching and believing the person on screen, from what we've published so far.
Eric Presnall in a booking confirmation video for The Elevation Group.
The Viewer's Side of B2B Video
This hub covers attention and trust in B2B video, and why a viewer keeps watching. I have a BS in Psychology from Macquarie University, and I've presented 1,000+ videos.
On the site today, the trifecta section of our VSL guide explains how message and delivery combine with visuals. Our study of 39 engagements measures how presenter-led video did against each client's own baseline. The talking head page shows the format behind HighGear's result below.
Full guide coming. Until then, the talking head video page covers the most.
If the delivery is good and the visuals are good, but the message doesn't hit, they're just going to tune out. If the message and the visuals are good, but the delivery is off, then it just seems fake, and they'll exit out.
What We've Written on Trust and Attention
One guide section, one study and the format that held HighGear's viewers.
The Trifecta: Message, Delivery, Visuals
Why a strong message still needs good delivery and visuals to land.
39 B2B Video Engagements, Measured
A median 4.2x each client's own channel median, with the spread and limits stated.
Talking Head Video Production
One person on camera, the format HighGear's 3-minute explainer used.
A 3-Minute Explainer That Held 59%
HighGear's post on operational excellence already ranked in Google, and we turned it into a presenter-led video embedded on the post. The case study cites Wistia's benchmarks putting average engagement for 1 to 5 minute videos at roughly 50%. The 59% comes from Vimeo player data, April 2026.
Want Viewers to Stay to the End?
Bring a post that already ranks to a free fit call, and we'll show you how it would work as a video.