Video Ads
for B2B.
The Pillar.
How B2B marketers build paid creative that converts and lasts longer than 30 days.
The territory.
The proof. The playbook.
Most B2B paid creative dies inside 30 days. Marketing teams burn ten thousand to forty thousand a month replacing dead ads, often hand-cut from the same brief, and most of that work never lasts past the first refresh.
This pillar is everything we do to make paid video that compounds. Hook patterns. The 5-1-1 Funnel framework. Durability proof from real client spend. Variation testing strategy. The presenter-led ad anatomy that beats motion graphics and synthetic avatars on the metrics that move pipeline.
The flagship article
for this pillar.
One canonical guide per pillar. The piece every other article in this pillar links into. Currently in production.
The 5-1-1 Video Funnel for B2B SaaS
Five retargeting ads, one VSL, one confirmation video. The flagship piece walks through every asset, every hook pattern, and every proof point. BusinessLoans.com running the same ad for 6+ months on positive ROAS. Electric Heroes hitting 3X sustained ROAS across 22 variations. Fyntra at 4X leads in 7 days. Status: drafting.
Pillar articles
publishing soon.
The first articles in this pillar publish alongside our YouTube series. Each post is a plain-English answer to a question B2B buyers actually search before they hire a video partner.
In the meantime, the applied version of this pillar already lives inside our service offerings. If you want to see the system running on real client engagements today, the Video Ads service page walks through what gets shipped.
Real engagements.
Hard numbers. Named clients.
Theory only matters if it ships. Three real engagements where the work in this pillar moved real metrics.
- Proof
- Proof
- Proof
Related pillars in
the Learning Centre.
Three pillars that share the same buyer mental model and cross-tag with this one.
AI Avatars for B2B
Honest analysis of HeyGen, Synthesia, Argil, Captions, and the rest. Where they work for B2B. Where they cost you conversion.
Short-Form Video for B2B
How B2B brands win attention in the TikTok era without trading dignity for views.
Video Psychology for B2B
Why ads work, why people watch, why the human layer beats AI avatars. The theory under every tactic in the rest of the Learning Centre.
Compared against
named alternatives.
If we're not the right team, we say so. These read both sides honestly.
Real questions B2B buyers ask
before working with us.
What is the 5-1-1 video funnel?
The 5-1-1 funnel is a productized B2B video system: five retargeting ad variations, one VSL, and one confirmation video. It's designed to compound across paid, retargeting, and the calendar booking. Most teams ship it in 5 to 7 days. We've used it with BusinessLoans.com (six months of positive ROAS on a single ad) and Electric Heroes (3X sustained ROAS across 22 variations).
Why do most B2B video ads burn out in 30 days?
Three failure modes: motion graphics with no human (blends into every other ad), AI avatars that the audience clocks in two seconds, and one-shot creative with no funnel system. Real human presenters with multiple hook variations regularly sustain 6+ months of positive ROAS.
How fast can you ship a B2B video ad?
Individual ads ship in 48 hours to 7 days. The full 5-1-1 funnel ships in 5 to 7 days end-to-end. Fyntra got 4 videos in 48 hours that drove 4X leads in 7 days.
Do you work with consumer or D2C brands?
Not typically. Our model is built around B2B conversion mechanics like CTR, CPA, pipeline, and sales cycle. D2C brands are better served by creator and UGC shops.
Is there AI in your video ads?
Real humans stay on screen, always. AI is a production tool we use internally for editing efficiency and research. It doesn't appear in your final video as the on-camera asset.
Eric Presnall
Founder & Lead Presenter, VideoRep
1,000+ videos for 250+ B2B brands. Top 1% on Upwork across 8 video categories with 672 projects and $600K+ earned. BS Psychology, Macquarie University. Read more about Eric →
Skip the reading.
Book a strategy call.
If you already know what you need from this pillar, the call is faster than the articles. We will map your funnel, your team, and where this system fits.