Video Ads for B2B
Everything we've published on presenter-led video ads for B2B: the framework we build ad funnels on, the guide to the VSL those ads point to, and free prompts for writing hooks.
Eric Presnall in one of three Meta ads for Charity Auctions, made with Syroscape.
What You'll Find on Paid Video Here
This hub collects what we've written about paid video for B2B. I present the ads, and our team writes the scripts, cuts the hook variations and formats each version for its placement.
The 5-1-1 guide lays out the seven videos we build a paid funnel from: five ads, one VSL and one confirmation video. The VSL guide covers the middle of that funnel in detail. If you'd like to write your own scripts first, the free prompt pack drafts ad scripts and hooks for you to edit. Below the guides sit our ads service and one ad from that work, with its numbers.
It's about what we can get from that shoot. If you're doing an ad, you're doing multiple hooks. If you're doing longer-form content, you're making sure there are different cutdowns, clips or shorts.
Ad Guides and Prompts, Then the Service
Three published pieces, read in this order, then the page for ads we produce for you.
The 5-1-1 B2B Video Ad Framework
Five ads, one VSL and one confirmation video, and how the seven work as one funnel.
What Is a VSL? The B2B Video Sales Letter Guide
Where your ads send people: VSL length, three frameworks and the videos on either side.
Free AI Video Script Prompts for B2B
Twelve prompts for ChatGPT or Claude that draft ad scripts and opening hooks.
Presenter-Led B2B Video Ads
How we produce ads for Meta and LinkedIn, plus YouTube and Google placements.
One Ad, 6+ Months of Positive ROAS
BusinessLoans.com runs paid Instagram traffic into a finance funnel, and its static creative kept dying every 30 days. I filmed five UGC-style ads in real-world locations, and five more hook variations came out of the same shoot. The client calls the hero ad the highest performing in its history.
Have an Ad That Needs a Face?
Bring the static ad you'd most like to beat to a free fit call, and we'll show you how a presenter version would be built.