YouTube for B2B
What we've published on presenter-led YouTube for B2B channels, and the channel numbers behind it.
Eric Presnall in MedShadow Foundation's educational YouTube series.
Who This YouTube Hub Is For
This hub is for B2B teams that want a YouTube channel with one consistent face on it. On client channels I'm the presenter, filmed in batches, and we judge each video against that channel's own median views.
Our benchmark study applies the same yardstick across 39 engagements and shows the method in full. The YouTube production page explains how a batch shoot runs, including Shorts filmed vertical in the same session.
A full YouTube guide is still being written, so for now the most complete page on this topic is our YouTube production service.
I've always been a firm believer that the right audience will stick around for as long as it takes, because you're such a good fit. Hence the reason why we follow people on YouTube in our niches.
YouTube Pages Worth Reading Now
One published study, the service page and a second channel result.
YouTube Video Production for B2B
Batch shoots with Shorts and long-form from one session, measured against your channel median.
39 B2B Video Engagements, Measured
The recorded outcomes of 39 engagements, with every video judged by its own channel's baseline.
MedShadow Foundation
Fifteen presenter-led episodes, and a top video at 101,628 views.
One Reviewer, 38 Videos, an Exam Prep Channel
Crush The CPA reviews accounting exam prep courses, and the course brands approve every video before it ships. The channel had gone eighteen months without an upload. I became its on-camera reviewer, and my videos now hold 8 of the channel's top 11 all-time spots.
Want a Face for Your Channel?
Bring your channel's numbers to a free fit call, and we'll map out what a first batch would look like.