Martech Video Production

Marketers Can See the Technique.
That Is the Whole Problem.

Product video, channel content and ads for marketing software, made for the one audience that runs your playbook for a living and discounts anything that looks like a template.

4 of 9Most-viewed uploads, OptiMonk
60,264Views on the top video
30+Videos delivered, OptiMonk
5 starsFrom the Semrush video team
The problem

You are selling to people who do this for a living.

They recognise the format

Your buyer has written the same hook, run the same test and briefed the same b-roll. A template gets discounted in the first three seconds.

They have already tried the AI tools

And they know what generated video looks like, because they evaluated it last quarter. Using it on them reads as a shortcut, not as innovation.

Your team can make this, in theory

Design, motion and editing are covered. What stalls every time is the same credible person in front of a camera, this week and the week after.

In a category this saturated, the only thing that is genuinely hard to copy is a specific person saying something specific, repeatedly.

What it is

Your buyer has already tried
the tool you were going to use.

Selling to marketers is a specific problem. They recognise the hook, they know why the b-roll is there, and they have run the same AI tools you were considering. Anything that looks like a template gets discounted on sight.

What survives that audience is a person who clearly knows the category, saying something specific, with the production not trying to hide a thin idea. It is closer to a conference talk than to an ad.

OptiMonk's US expansion ran on that, and the channel's all-time top performers changed shape: four of its nine most-viewed uploads came from this work, and the strongest sits at 60,264 views.

What we make

What gets made.

01Channel

Educational channel content

The teaching content that ranks and gets forwarded internally. Built for the buyer's real question, not for the keyword alone.

  • Buyer-intent scripts
  • Monthly batches
  • Built to age well
02Product

Product and feature video

Demos, feature launches and the walkthroughs that shorten the sales conversation. Screen plus a person, not screen alone.

  • Screen plus presenter
  • Modular sections
  • Recapture as the product moves
03Ads

Presenter-led ads

One shoot, many hooks, tested against your current control. Ads are the one place a performance guarantee applies.

  • 5+ hooks per shoot
  • 3 aspect ratios
  • Beat Your Best Ad
04Sales

Sales and lifecycle video

The VSL, the confirmation video, the onboarding sequence. Same face from the ad to the call, which is where trust compounds.

  • One shoot, full funnel
  • Same presenter throughout
  • Measured before filming
Proof, not promises

Martech clients,
and what actually happened.

Every figure below is taken from that client's own case study page.

OptiMonk

OptiMonk

A US expansion built on presenter-led video, which reshaped the channel's all-time top performers.

  • 4 of 9 most-viewed uploads of all time
  • 60,264 views on the top long-form video
  • 30+ videos delivered

"Eric is not only a talented professional but also exhibits a commendable work ethic."

Barbara Bartucz, OptiMonk

Read the case study

Semrush

Semrush

Work reviewed by a video team that produces video for a living, which is the harder audience to pass.

  • 5 stars from the Semrush video team
  • 0 revisions on the first cut

"He comes in with great energy."

Semrush video team

Read the case study

Meltwater

Meltwater

Brought in after the brand strategy team had tried several actors and could not use the footage.

  • 2 videos delivered for testing

"We tried multiple actors with footage that was not usable. He is the real deal."

Meltwater brand strategy team

Read the case study

How it works

Your team can already write
and edit. That is not the gap.

The constraint is almost never skill. It is getting the same credible person in front of a camera every week, forever.

01

Brief or script in

You send what your team already produces. If the script is not written, we write it and you approve it.

02

Angle, not just topic

We agree what the piece is actually arguing, because a category this saturated does not reward another overview.

03

One shoot, many cuts

Channel piece, ad hooks and cutdowns from the same session, in the aspect ratios you publish in.

04

First cut in 3 days

Edited, captioned, ready for your channel. Three days for a standard video, or you pay nothing for it.

05

Run it against your control

For ads, thirty days at normal spend against your current best. If it does not win, the re-shoot is free.

The guarantee

First cut in 3 days,
or you pay nothing.

On every standard video. After that, revisions until it is right. On ads there is a second guarantee: beat your best ad or the re-shoot is free.

01You approve the script before anything is filmed.
02First cut lands within three days of the shoot, or that video is free.
03Two revision rounds are included, and I stay until it is right.
Who it's for

Marketing software companies with a content or growth team already shipping, and nobody in-house who wants to be the face of it.

Not a fit if you want another category overview with stock footage. That already exists and nobody watched it.

Questions

Questions, answered

We make marketing content for a living. Why outsource the face?

Because the constraint is rarely skill, it is calendar. Your team can write and edit. What stalls is the same credible person on camera every week.

Can you talk about our category accurately?

The martech work here covers SEO, conversion optimisation, media monitoring and marketing automation. I read the product before filming, and the script stays yours.

Do you use AI presenters or voice clones?

No. Real human on screen, always. AI is used in editing and clipping, never as the face. Your audience is the most likely of anyone to spot the difference.

Can you run against our current best ad?

Yes, and that is the one place a performance guarantee applies. We agree your control and the metric before filming. If the new ad does not beat it over thirty days at normal spend, the re-shoot is free.

How fast is the first cut?

Three days for a standard video, or you pay nothing for it.

Other categories

Not your category?

The same approach, with the proof that fits: Fintech, Edtech, Security training and Workplace software.

Send me the brief.

Tell me what your team is already shipping and where it stalls. I will tell you what I would film first.