Product video, channel content and ads for marketing software, made for the one audience that runs your playbook for a living and discounts anything that looks like a template.
Your buyer has written the same hook, run the same test and briefed the same b-roll. A template gets discounted in the first three seconds.
And they know what generated video looks like, because they evaluated it last quarter. Using it on them reads as a shortcut, not as innovation.
Design, motion and editing are covered. What stalls every time is the same credible person in front of a camera, this week and the week after.
In a category this saturated, the only thing that is genuinely hard to copy is a specific person saying something specific, repeatedly.
Selling to marketers is a specific problem. They recognise the hook, they know why the b-roll is there, and they have run the same AI tools you were considering. Anything that looks like a template gets discounted on sight.
What survives that audience is a person who clearly knows the category, saying something specific, with the production not trying to hide a thin idea. It is closer to a conference talk than to an ad.
OptiMonk's US expansion ran on that, and the channel's all-time top performers changed shape: four of its nine most-viewed uploads came from this work, and the strongest sits at 60,264 views.
The teaching content that ranks and gets forwarded internally. Built for the buyer's real question, not for the keyword alone.
Demos, feature launches and the walkthroughs that shorten the sales conversation. Screen plus a person, not screen alone.
One shoot, many hooks, tested against your current control. Ads are the one place a performance guarantee applies.
The VSL, the confirmation video, the onboarding sequence. Same face from the ad to the call, which is where trust compounds.
Every figure below is taken from that client's own case study page.
A US expansion built on presenter-led video, which reshaped the channel's all-time top performers.
"Eric is not only a talented professional but also exhibits a commendable work ethic."
Barbara Bartucz, OptiMonk
Work reviewed by a video team that produces video for a living, which is the harder audience to pass.
"He comes in with great energy."
Semrush video team
Brought in after the brand strategy team had tried several actors and could not use the footage.
"We tried multiple actors with footage that was not usable. He is the real deal."
Meltwater brand strategy team
The constraint is almost never skill. It is getting the same credible person in front of a camera every week, forever.
You send what your team already produces. If the script is not written, we write it and you approve it.
We agree what the piece is actually arguing, because a category this saturated does not reward another overview.
Channel piece, ad hooks and cutdowns from the same session, in the aspect ratios you publish in.
Edited, captioned, ready for your channel. Three days for a standard video, or you pay nothing for it.
For ads, thirty days at normal spend against your current best. If it does not win, the re-shoot is free.
On every standard video. After that, revisions until it is right. On ads there is a second guarantee: beat your best ad or the re-shoot is free.
Not a fit if you want another category overview with stock footage. That already exists and nobody watched it.
Because the constraint is rarely skill, it is calendar. Your team can write and edit. What stalls is the same credible person on camera every week.
The martech work here covers SEO, conversion optimisation, media monitoring and marketing automation. I read the product before filming, and the script stays yours.
No. Real human on screen, always. AI is used in editing and clipping, never as the face. Your audience is the most likely of anyone to spot the difference.
Yes, and that is the one place a performance guarantee applies. We agree your control and the metric before filming. If the new ad does not beat it over thirty days at normal spend, the re-shoot is free.
Three days for a standard video, or you pay nothing for it.
The same approach, with the proof that fits: Fintech, Edtech, Security training and Workplace software.
Tell me what your team is already shipping and where it stalls. I will tell you what I would film first.