Hardware, strangers, and a one-month window
Crowdfunding is the hardest video brief in marketing. The viewer has never heard of the product, cannot touch it, and is being asked to pay now for something that ships later. The whole campaign lives or dies on whether a stranger trusts what they see in a few minutes of video.
Dropshot had the product and the launch date. What they needed was the campaign video and the ad creative to front it, on a schedule that could not slip.
Three videos, shot through the rain, delivered a month early
We scripted from scratch, I presented, and we produced end to end: one main campaign video and two campaign ads, shot on location outdoors in San Diego with a full lighting and sound kit. The shoot day brought rain; we shot through it and still delivered on schedule.
Everything was in Dropshot's hands a month before the campaign opened, which is the margin a launch needs: time to build the page around the video instead of scrambling the other way around.
More than four times the goal
The campaign ran from 17 September 2024 and closed at 442% of its goal: more than $44,000 raised from over 214 backers against a $10,000 target, per the Kicktraq and BackerKit campaign archives. Kickstarter's own snapshot shows a slightly higher close; this page uses the lower, cross-confirmed figures. The campaign, with the videos fronting it, is on Kickstarter.
An honest note: a crowdfunding result belongs to the whole campaign, so we will not claim the raise. The product, the page and the outreach all pulled. What we can say is that the videos fronting the campaign were ours, start to finish, and the campaign finished at more than four times goal.