A Reg CF round was coming, and webcam video was not going to fund it
OtherWeb's video problem started at the top. Alex Fink, the CEO, summed up the before-state in his own words: "until now, some of the videos were done by me personally, recording myself on a webcam, and some of them were done by … trying to hire whichever contractor bid on our particular project." Both paths produced inconsistent quality, burned days per video, and fell short of the editorial standards of OtherWeb's AI-driven content platform.
Then the stakes jumped. The Reg CF fundraising round was incoming. Investor pages and product demos had to look like the OtherWeb platform itself: clean, trustworthy, polished.
One presenter, an accurate demo, days not weeks
I stepped in as the presenter and carried OtherWeb's AI messaging on camera. We walked through the OtherWeb app pre-shoot so the demo delivery was accurate the first time. No retakes for misunderstood features.
Two videos, delivered in days. Polished, brand-aligned, ready to plug straight into the Reg CF campaign and product landing pages.
"The very first video we received was one of our best assets. People asked why we weren't using it more."
Alex Fink. OtherWebThe first video became one of their best assets. The savings came with it.
The first video came back so close to brief it became one of OtherWeb's top-performing assets. Reviewers asked why the company was not using it more.
The scoreboard: two videos, 30+ hours saved, $7K+ saved versus the contractor route. And evergreen assets that keep working across investor and product surfaces.