Webcam-quality video wasn't going to fund a Reg CF round
Alex Fink, OtherWeb's CEO, summed up the before-state in his own words: "until now, some of the videos were done by me personally, recording myself on a webcam, and some of them were done by going to Upwork and trying to hire whichever contractor bid on our particular project." Both paths produced inconsistent quality, took days per video, and didn't match the editorial standards of OtherWeb's AI-driven content platform.
The Reg CF fundraising round was incoming. Investor pages and product demos needed to look like the OtherWeb platform: clean, trustworthy, polished.
Professional presenter, accurate demo delivery, days not weeks
I matched OtherWeb with a presenter capable of carrying complex AI messaging on camera. We walked through the OtherWeb app pre-shoot so the demo delivery was accurate the first time, no retakes needed for misunderstood features.
Two videos delivered in days. Polished, brand-aligned, ready to plug into the Reg CF campaign and product landing pages.
"The very first video we received was one of our best assets. People asked why we weren't using it more."
Alex Fink. OtherWebTwo videos cited as some of OtherWeb best assets.
The first video came back so close to brief it became one of OtherWeb's top-performing assets. Reviewers asked why the company wasn't using it more.
Two videos. 30+ hours saved. $7K+ saved versus the contractor route. And evergreen assets that keep working across investor and product surfaces.