Web3 onboarding tutorials that didn't sound like they were built by a robot
GraphLinq is a no-code Web3 platform serving founders and devs deploying their own tokens, swaps, and contract logic. Their users have to absorb a stack of unfamiliar concepts (ERC404 deployment, ERC20 token creation, contract monitoring, swaps and bridges) at the exact moment they're trying to ship something. Lose them in the terminology and they bounce out of onboarding entirely.
The team's earlier tutorials were a mix of DIY screen recordings and AI-narrated walkthroughs. They lacked the warmth and authority that builds trust at the moment a user is about to commit real work to a platform. Taras Korostylov's team needed three professional, on-brand explainers that stayed technically accurate while feeling like a real human walking the user through. The brief wasn't more videos. It was three of the right ones.
Three explainer tutorials. Real presenter. Brand-matched motion. Web3 vocabulary made human.
Three explainer videos built from GraphLinq's own screen captures: ERC404 token deployment, swap and bridge tutorial, and ERC20 token creation. Each one paired clear presenter-led narration with brand-matched animations, tight pacing, and the kind of voice that walks a user through a technical step instead of reciting it at them. The structure was deliberate: the same human voice across all three, so by the time a user moves from token deployment into swaps, they're already learning from someone they recognize.
Turnaround on each video was four days. Approval rate on the second cut was 100%, with only minor revisions per asset.
"From the very beginning, we saw that it would be very complex, because the topic is not easy at all, but you managed to talk naturally. You are professional, and your experience and skills are the biggest benefit for us."
Taras Korostylov. GraphLinq3 polished tutorials. 100% approval on second cut.
GraphLinq now has tutorials that match the polish of their platform. Users can move through ERC404, swaps, and ERC20 onboarding without giving up on Web3 vocabulary.
Three professional videos. $8K+ saved versus traditional production. A founder-approved set that the team can hand to any new user.