Your ads burn out
Most paid social creative dies inside 14 to 30 days. You rebuild, relaunch and repeat. BusinessLoans.com ran one presenter-led ad at positive ROAS for 6+ months.
The 511 Video Funnel
The 511 Video Funnel.
The 511 Video Funnel.
Seven videos, one real human.
Five ads, one VSL, one confirmation video. One spokesperson carries your buyer from the first scroll to the booked call. Our team scripts, films and edits all seven. Nobody on your team goes on camera.
5
Human-led ads
1
Landing-page VSL
1
Confirmation video
1
Face across all seven
Trusted by teams at
Why most paid funnels stall
Three gaps. One funnel that closes all of them.
Your VSL doesn't build trust
Most landing-page videos are screen recordings, motion graphics or AI clips. Your buyer is deciding whether to trust you. A real person on camera gives them someone to judge.
Your leads ghost the call
Leads book, then don't show up. Nothing closed the human loop after the click. A confirmation video from the face they already know sets the agenda and gives them a reason to turn up.
The 511 Video Funnel closes all three gaps. One engagement, one shoot, one human face across the whole funnel.
Who it's for
B2B growth leaders, and the agencies running their paid acquisition, who want a full funnel's worth of video from one shoot, not one video a quarter.
- You're running paid campaigns on Meta, LinkedIn, or YouTube and your current creative burns out every month.
- Your landing page VSL is a screen recording or motion graphic. No human. No trust signal.
- You want a complete funnel built once. Not one video at a time.
What you actually get
5 ads. 1 VSL.
5 ads. 1 VSL.
1 Confirmation video.
Seven assets, one shoot, one human on camera across all of them. Multi-format exports baked in for every channel you run.
5
Video ads
Scroll-stopping ads
Five short presenter-led ads for paid acquisition. Distinct hooks, built to test against each other. Made to win the click on Meta, LinkedIn, YouTube and Google.
- 15 to 30 seconds each
- 9:16, 1:1, and 16:9 exports
- Captions baked in
1
Landing-page VSL
A VSL that earns the call
One video sales letter for the landing page after the click. Problem, proof and next step, in the order a skeptical buyer asks for them. A real presenter, not a slide deck.
- 2 to 4 minutes
- StoryBrand structured
- Drop-in landing page embed
1
Confirmation video
Confirmation that shows up
One personal video that plays after the lead books. It reassures, sets the agenda and closes the human loop. The face they saw in the ads is the face that confirms the call.
- 30 to 60 seconds
- Embeds in your confirmation email or booking page
- Same presenter as the ads
The human-led flow
One presenter. Four trust moments.
The same face from the first ad to the booking confirmation. Trust builds at every stage, so the lead arrives having already met the person behind the brand.
-
Stop the scroll5 video ads
Presenter-led hooks, multi-format, built to win the click.
-
Build trust1 landing-page VSL
Long-form story and proof on the page where leads decide whether to book.
-
Close the loop1 Confirmation video
A personal post-booking message from the same presenter. Sets the agenda before the call.
-
Win the dealSales call
The lead arrives warm and already knows the face. That's what the funnel is built for.
What it actually looks like
Real assets.
Real assets.
Same human across all three.
All three samples come from one real 511 Funnel for Verified Investing. Click any tile to play it.
01
Sample ad
Top of funnel, vertical
02
Sample VSL
Mid funnel, landing page
03
Sample Confirmation
Post-booking, personal
When we scope your 511, we match the casting, tone and shoot to your offer. You meet and approve your spokesperson before you sign.
Seen enough? Let's look at your funnel together.
Book a Fit Call
Proof, not promises
7 videos in 6 days.
7 videos in 6 days.
37 ads and one VSL.
Two B2B teams that built a presenter-led funnel. Suite Solutions Group went from no video to a complete funnel in 6 days. GNO Partners replaced underperforming static ads with 37 multi-format ads and one VSL.
The process was collaborative and enjoyable. We could tweak and refine the script until it perfectly represented our value. The presentation was warm, the copy was strong, and the editing was excellent.
- 7 videosin 6 days
- 1 funnelcomplete, presenter-led
Before we met Eric and the VideoRep team, we didn't realize there were such good people out there who could do videos on behalf of the company. We mostly did ads with graphic designs, still pictures, and they didn't work well.
- 37multi-format ads
- 1full-length VSL anchoring the funnel
How it works
Five steps. One shoot. One human on camera.
No three-round agency intake. The system is already built, and our team runs it for you.
01
Fit call
We map your funnel, your offer and your buyer. Then the kickoff question: what number is this video supposed to move?
02
Scripts in your voice
Our team drafts all seven scripts in your language. You approve every word before we film.
03
One shoot
I present all seven in one studio session. Same wardrobe, same lighting, same face throughout.
04
Edit and deliver
Vertical, square and horizontal exports, captions included. Days, not weeks, on a schedule we agree on the fit call.
05
Launch and learn
Your team runs the funnel in your own account. We read what's working and build the next batch around it.
The promise
Every video we make,
Every video we make,
you'll actually use.
If a video in your funnel doesn't match the brief you approved, we rework it until it does. As a new client, your first end-to-end video comes with my personal backstop: if it misses completely, you get your money back.
01
Every video starts with the number it has to move.
02
Two revision rounds on every end-to-end video.
03
Reworked until it matches the brief you approved.
Common questions
Asked before. Answered straight.
Who will my spokesperson be?
Usually Eric. VideoRep is built around him as the lead spokesperson. If your category, style or schedule calls for a different face, Eric casts from a small roster of presenters he trusts. Either way, you meet and approve your spokesperson before you sign, and the face is named in the agreement.
How fast is fast, really?
Days, not weeks. We agree the schedule on the fit call, before anything is filmed. Suite Solutions Group had seven videos scripted, filmed and delivered in 6 days.
What if we don't have great footage of our product?
You don't need any. We work with screen recordings, brand assets and stock b-roll where it fits. The presenter carries the story. Your product supports it.
What if a video misses?
If a video doesn't match the brief you approved, we rework it until it does. End-to-end videos include two revision rounds. And a new client's first end-to-end video carries a refund backstop: full miss, money back.
Can we run the funnel on Meta, LinkedIn, and YouTube?
Yes. Every video ships vertical, square and horizontal, captions on or off. One shoot covers your whole paid surface.
What does it cost?
Videos are priced by length and finish, not by type. We quote on the fit call against a written brief, usually within 24 hours. The call is free and there's no obligation.
Stop rebuilding creative every month.
Build one funnel with one face.
Book a fit call. We'll look at your funnel, your offer and where the 511 slots in. If we're a fit, you get a quote within 24 hours. If we're not, I'll tell you who is.