Your ads burn out
The average paid creative stops converting in under 30 days. You rebuild, relaunch, burn budget, and repeat. Human-led video changes the math. BusinessLoans.com ran the same ad for 6+ months with positive ROAS.
The 511 Video Funnel
The 511 Video Funnel.
The 511 Video Funnel.
A complete human-led ad system.
A complete human-led video ad funnel for B2B teams. One human face across every asset. Shipped in 10 days. Performance guaranteed.
5
Human-led ads
1
Landing-page VSL
1
Confirmation video
10 days
Built and shipped
Trusted by teams at
Why most paid funnels stall
Three gaps. One funnel that closes all of them.
Your VSL doesn't build trust
Most landing-page videos are screen recordings, motion graphics, or AI clips. Buyers decide whether to trust you in the first 30 seconds. No face means no trust. A presenter-led VSL is the only kind that closes.
Your leads ghost the call
Leads book, then don't show up. Nothing closed the human loop after the click. A personal Confirmation video makes the presenter feel like someone they already know. Show-up rates follow.
The 511 Video Funnel fixes all three. One engagement, 10 days, one human face across the entire funnel.
Who it's for
B2B SaaS founders and growth leaders running paid acquisition who want a full funnel's worth of video in 10 days, not one quarter.
- You're running paid campaigns on Meta, LinkedIn, or YouTube and your current creative burns out every month.
- Your landing page VSL is a screen recording or motion graphic. No human. No trust signal.
- You want a complete funnel built once and backed by a performance guarantee. Not one video at a time.
What you actually get
5 ads. 1 VSL.
5 ads. 1 VSL.
1 Confirmation video.
Seven assets, one shoot, one human on camera across all of them. Multi-format exports baked in for every channel you run.
5
Video ads
Scroll-stopping ads
Five short-form, presenter-led ads built for paid acquisition. Distinct hooks, tested angles, vertical and square cuts. Built to win the click on Meta, LinkedIn, YouTube, and Google.
- 15 to 30 seconds each
- 9:16, 1:1, and 16:9 exports
- Captions baked in
1
Landing-page VSL
VSL that closes
One long-form video sales letter for the landing page after the click. Story, proof, and CTA structured to lift conversion on the page that's burning your traffic. A real presenter, not a slide deck.
- 2 to 4 minutes
- StoryBrand structured
- Drop-in landing page embed
1
Confirmation video
Confirmation that shows up
One personal video that fires after the lead books. Reassures, sets expectations, and lifts show-up rates above 80% by closing the human loop. The presenter they saw in the ads is the same one waiting on the call.
- 30 to 60 seconds
- Embeds in confirmation email and Cal.com
- Same presenter as the ads
The human-led flow
One presenter. Four trust moments.
The same face from the first scroll-stopping ad to the booking confirmation. Trust compounds at every stage. The lead arrives warm, on time, and already sold.
-
Stop the scroll5 video ads
Presenter-led hooks, multi-format. Wins the click against static creative and outlasts it.
-
Build trust1 landing-page VSL
Long-form story and proof on the page where leads decide whether to book.
-
Close the loop1 Confirmation video
Personal post-booking message from the same presenter. Lifts show-up rates above 80%.
-
Win the dealSales call
The lead arrives warm, on time, and already convinced. That's what the funnel built.
What it actually looks like
Real assets.
Real assets.
Same human across all three.
Here's what each piece of the 511 actually looks like in production. Click any tile to play the sample reel for that deliverable type.
01
Sample ad
Top of funnel, vertical
02
Sample VSL
Mid funnel, landing page
03
Sample Confirmation
Post-booking, personal
Sample reels above are real VideoRep production work selected to represent each asset type. When we scope your 511, we'll align casting, tone, and shoot to your offer.
Seen enough? Let's look at your funnel together.
Book a Free Strategy Call
Proof, not promises
7 videos in 6 days.
7 videos in 6 days.
37 ads from one VSL.
Real B2B teams that bought the 511 video funnel. Suite Solutions Group launched a complete 4-1-1 funnel in 6 days. GNO Partners replaced underperforming static ads with 37 multi-format video assets across campaigns.
The process was collaborative and enjoyable. We could tweak and refine the script until it perfectly represented our value. The presentation was warm, the copy was strong, and the editing was excellent.
- 7 videosin 6 days
- Full 4-1-1video ad funnel
Before we met Eric and the VideoRep team, we didn't realize there were such good people out there who could do videos on behalf of the company. We mostly did ads with graphic designs, still pictures, and they didn't work well.
- 37multi-format ads
- 1 mainVSL across campaigns
How it works
Five steps. Ten days. One human on camera.
No three-round agency intake. We move fast because the system is already built and we run it for you.
01
Strategy call
We map your funnel, your offer, and the buyer you're converting. We lock the angle all seven videos will hit.
02
Scripts in your voice
We draft all seven scripts using your language and your offer. You approve in one pass with light edits welcome.
03
One shoot
One presenter, one studio session, all seven assets recorded. Same wardrobe, same lighting, same trust signal throughout.
04
Edit and deliver
Vertical, square, and horizontal exports. Captions baked in. Full funnel in your hands within 10 days from kickoff.
05
Performance guarantee
We watch results with you. If the funnel doesn't outperform your best static creative, I stay until it does.
The performance guarantee
I stay until the funnel
I stay until the funnel
beats your best static ad.
No time limit. No extra charge. If the 511 doesn't outperform your best static creative on click-through rate, we keep iterating until it does. That's how confident I am that human-led funnels win.
01
We benchmark against your current best static ad before launch.
02
We track CTR and CPA together once the funnel is live.
03
If video doesn't win, I keep iterating until it does.
Common questions
Asked before. Answered straight.
What happens if the funnel doesn't outperform our static ads?
I stay until it does. No time limit. No extra charge. That's the guarantee, and it's why we're picky about who we run a 511 for in the first place. We only sign engagements where we're confident the video will win.
How fast is fast, really?
Within 10 days from kickoff to delivered files. Most teams take three weeks just to get scripts back from a traditional agency. The 511 ships before most kickoffs even finish.
What if we don't have great footage of our product?
You don't need any. We work with screen recordings, brand assets, and stock b-roll where it fits. The presenter does the heavy lifting on screen. Your product appears in support, not in lead.
Who's actually on camera?
Eric, in most cases. For audiences that need a different presenter (different demographic, different tone, different region), we cast from a vetted network. Either way, you see the casting before we shoot, never after.
Can we run the funnel on Meta, LinkedIn, and YouTube?
Yes. Multi-format exports are baked in. Vertical, square, and horizontal. Captions on or off. Same hooks adapted to each channel's native shape, so a single shoot powers your entire paid surface.
What does it cost?
We scope cost on the strategy call once we understand the offer, the funnel, and the level of customization. Pricing on a public page would be misleading. The call is free and there's no obligation.
Stop rebuilding creative every 30 days.
Build one funnel that runs for 6 months.
Book a free 30-minute strategy call. We'll look at your current funnel, your offer, and where the 511 slots in. If we're a fit, we scope on the call. If we're not, I'll tell you who is.