Product Video for B2B
Demos and launch videos that show the product working, with a real person walking buyers through it.
Eric Presnall presenting a product explainer for ClickUp.
Show the Product Working, With a Person Beside It
This hub covers video that sells and explains a software product: launch and overview videos, plus explainers and demo walkthroughs. Each does a different job, from a buyer's first look to a new user's first login.
Our view is simple. The product belongs on screen, and a real person should walk the viewer through it, because a narrated screen recording tends to lose the audience. Start with the launch video guide if something ships soon, or the demo checklist if your walkthroughs need work.
They really want to speak from the horse's mouth, with a mixture of the animation or the platform and the storytelling that ensues.
The Product Video Learning Path
Five guides and resources, three service pages and one case study, roughly in the order a launch needs them.
Product Launch Videos: What Makes One Work
One message, the product on screen, a person behind it, and a nine-video launch shipped in a week.
Product Video Production
Overview and launch videos for software teams, fronted by one presenter.
Product Demo Videos
A presenter guides the screen through one buyer job at a time.
Explainer Video Production
The product explained by a real person who stands behind the claim.
How Much Does an Explainer Video Cost?
Market ranges by style and length, and the costs people forget to budget.
The SaaS Demo Video Checklist
Sixteen checks to run on a demo before you publish it.
Video Script Templates
The AV script and teleprompter formats, with a real ad laid out in both.
What Is a Talking Head Video?
Why most product explainers are a person on camera, and how to make one people finish.
Enlightened LCS
Seven product videos across five product lines, one voice throughout.
Two Webinars Presented Like Launches
Vizbl builds augmented reality tools for online stores. Its webinars were presented to camera like launches, with the platform shown inside the story instead of bolted on after it.
Launching Something Soon?
Bring the launch date and the product, and a free fit call will scope the videos the launch needs.