Hire a video spokesperson and the bottleneck goes. The founder won't film, the experts are busy, the video slips another quarter. A real human presenter fronts every video, with a whole studio and team behind the camera. Nobody on your team goes on camera. See talking head videos, the case studies and 40 named client reviews.
Eric Presnall, presenting a video sales letter.
Trusted by teams at
A video spokesperson is a professional presenter who appears on camera as the face of your brand, delivering your message from a script you approve. Spokesperson video production is the rest of it: the scripting, filming, editing and repurposing that turn that read into a finished video. For B2B companies it means nobody on your team has to be on camera, and every video carries the same recognisable person instead of a different face each time.
In most B2B teams, the video that never gets made isn't waiting on money. It's waiting on a person. Usually the founder, sometimes a subject expert. Nobody says it out loud, because 'I don't want to be on camera' sounds like a weak reason to hold up a quarter.
It isn't weak. Being on camera is uncomfortable for most people, and the calendar always offers something more urgent. A dedicated spokesperson removes the dependency. Your experts hand over the material. The spokesperson presents it, video after video.
The tempting shortcut is an AI avatar. It solves the scheduling problem and creates a worse one. The value of a face is that someone is accountable for what is being said. Remove the person and you lose the reason it worked. A spokesperson can front any of our B2B video production, from training videos to explainer videos.
Not an agency you manage. Not a freelancer who disappears. Not an AI avatar, ever.
Usually me. I learn your brand, then present every video. Same face across your funnel, so your audience gets to know one consistent person.
Scriptwriters put a human check on every script. Editors finish every video on brand. A roster of presenters I trust covers what one face can't.
Need a different face? I cast from a small roster of presenters I trust.
Honestly, it depends on the asset. For a manifesto video built on the founder's conviction, nobody should replace the founder. For recurring education, ads and explainers, delivery quality tends to matter more than whose face it is.
Coinbound is the cleanest comparison available, because the variables were controlled by accident. A presenter-led video and a founder-presented video went out on the same channel in the same week. The presenter-led one did 3.4 times the views. It is still the channel's top long-form video since mid-2023, on a channel of about 300 subscribers.
Meltwater is the other data point. They had tried multiple actors, and the footage came back unusable. Ours was usable on delivery. When 'we tried a presenter once and it didn't work', the casting usually failed, not the approach.
Every figure below is taken from the client's own case study page. There are 40 named client reviews behind them.
A presenter-led video and a founder-presented video published the same week on the same channel. One clearly outperformed.
Every prior actor test came back unusable. This engagement delivered usable footage, and repeat work was planned before the first project closed.
"We tried multiple actors with footage that was not usable. He is the real deal."
Daniella Sampson, Meltwater
Three years, ten separate bookings, one presenter. The version of this that matters most.
"Eric is a pleasure to deal with. His standard of work is always extremely high, and his turnaround times are amazing as well. Couldn't recommend Eric any higher."
Kieran W, Workvivo by Zoom
I'm Eric Presnall, VideoRep's lead video spokesperson. You meet me before you sign, and my face is named in the agreement.
I grew up acting. Theater, films and commercials in Sacramento, California, then more commercials in San Francisco and Los Angeles. Spokesperson work was always one of my favorite parts of it.
Just before COVID, a past client asked for help. His team needed to keep their audience updated and trained. I bought a green screen, filmed on my iPhone and sent it over. That job turned into a full-time career, and in 2020 it became VideoRep. It even let me live in Tokyo for two years.
Since then: 1,000+ videos for 250+ B2B brands, Top 1% in 8 video categories, $600K+ earned and a 100% job success score.
I'm straight with you. If we're not a good fit, I'll tell you and point you to someone who is. If we are, I'll do everything I can to get you results. When a video doesn't move the number, it bugs me.
You're not hiring a solo freelancer. A scriptwriter and an editor put a human check on every video. We use AI to speed up prep and editing, never on screen. When your project needs a different face, I bring in vetted presenters I've worked with before. And when you want your videos found, I have strategists and SEO specialists I can call in.
Brands I've presented for include SEMrush, Unilever, Workvivo, OptiMonk and Anagram. For Fyntra, replacing AI-only ads with a real human produced 22 quality leads in 7 days and a 4x lift against their previous ads.
The promise: every video we make, you'll actually use. If it misses the brief we approved, we rework it.
One call on what is blocked and what number this video is supposed to move. If you should be on camera yourself, I will tell you.
Our team writes for camera from your positioning, or adjusts the script you have. You approve every word first.
I film in my studio, with my lighting and camera. Batch as many videos as you have ready. That is what brings the cost per video down.
Edited, captioned and cut to your formats. Two revision rounds, and we rework until it matches the approved brief.
Hiring a spokesperson means licensing a likeness. This is where engagements go wrong months later, when someone runs the footage somewhere it was never cleared for. Settle it at the start.
The terms here are deliberately plain. Footage is licensed for the project and the videos it was made for. Repurposing into shorts and snippets from the same campaign is fine. TV, film and radio need a separate license. The footage is never used to duplicate the presenter with AI, never voice-manipulated, and never used to train a model on the likeness.
Ask any presenter or agency the same questions before you sign: what happens if you want to run it as a paid ad, what happens after twelve months, and who owns the raw footage. Vague answers now become expensive later.
Five things worth checking, whoever you hire:
What drives the price: the length, how many videos you batch in one shoot, how much editing is included, and the usage rights you need. Here is what a video spokesperson costs, and what sits behind the gap.
Not ready for a call?
The casting briefs, what to look for in a reel, and the contract terms worth insisting on. Free, no call required.
Usually me. VideoRep is built around me as the lead spokesperson. If your category, style or schedule calls for a different face, I cast from a small roster of presenters I trust. Either way, you meet and approve your spokesperson before you sign, and the face is named in the agreement.
Across the market, a spokesperson runs from about $50 a video on freelance marketplaces up to around $2,000 a video from top providers, and union day rates sit between those for performer time alone. Those are published market rates, sourced in our cost guide, not VideoRep prices. What moves the number is length, how many videos you batch in one shoot, how much editing is included and the usage rights you need. I quote your project on the call. Here is what a video spokesperson costs, and what sits behind the gap.
It depends on scope and batch size. A single short read and a ten-video batch are not the same job. You get a date on the call, before you commit to anything.
An actor plays a character from someone else's script. A presenter delivers information to camera. A spokesperson is a presenter who keeps coming back as the same recognisable face for one brand, which is what makes the trust compound across a funnel instead of resetting every video.
For a manifesto video, yes, and you should use your founder. For recurring educational content, ads and explainers, delivery quality usually matters more than whose face it is. Coinbound's presenter-led video did 3.4x the views of the founder-presented video published the same week on the same channel.
That is usually a casting failure, not a format failure. Meltwater tried multiple actors and the footage was unusable. Mine was usable on delivery. Ask to see work in your category before you commit.
Yes, for the campaign it was made for, including shorts and snippets from that campaign. TV, film and radio need a separate license. No AI duplication of the likeness or voice, no voice manipulation, and nothing is ever used to train AI on the likeness.
It would be cheaper, and it would not do the same job. In the edit bay, AI helps. On screen, never. The value of a face is that someone is visibly accountable for the claim.
If they are comfortable on camera and have the time, yes, and they may not need me. I don't coach people on camera. VideoRep is built for teams where nobody wants to, or has time to, go on camera.
Ask on the call. Category exclusivity is available on ongoing partnerships, named in the agreement. It is a fair thing to want when the same face fronts your brand.
Tell me what is blocked. I will tell you honestly whether a spokesperson is the faster path.