What B2B Video
Actually Costs.
Published market ranges, the six things that move a quote, and two guides that go deeper. None of these are VideoRep prices. They are here so you can judge any quote you get, ours included.
The ranges.
And what moves them.
Ask five studios what a B2B video costs and you get five answers, because they are pricing five different things. "It depends" is true, but the price only swings on a handful of things, and you control most of them.
This hub sits in the Learning Centre. It starts with published numbers, then the drivers, then the two cost guides: explainer video cost and video spokesperson cost. If you would rather see what the work looks like, start with our B2B video production services. For the people side of the budget, the video spokesperson pillar covers who to hire.
Three published numbers.
Three different products.
An animated explainer, a spokesperson read and a union day rate are not the same purchase. Compare like with like.
$5,400
Median quote, 60-second animated explainer. Wyzowl asked 242 explainer studios to quote the same video. Half came in under $5,400. Quotes ran from $600 to $250,000.
Source: Wyzowl explainer video cost survey
$50 to $500
A video, freelance spokesperson. Marketplace presenters, usually priced by word count and mostly shot on green screen. Top providers charge around $2,000 a video.
Source: Published marketplace and provider rates
$673 to $837
A day, union on-camera actor. The SAG-AFTRA minimum for corporate and educational video, 2025 to 2028. Performer only: agency fees, crew, editing and usage come on top.
Source: SAG-AFTRA corporate and educational rate sheet
Six things that move
a video quote.
When two quotes for "the same video" are far apart, one of these is usually the reason.
Scope
One 60-second read is a different job from a campaign with three hooks, a custom location and cutdowns for every platform.
Who you hire
AI tools, freelancers, specialist studios and full-service agencies sell four different products. The tier sets the range before anything else does.
Turnaround
Need it in 48 hours? That costs more than two weeks.
Where it is filmed
A presenter in their own studio is cheap to book. Your office, a rented studio or a location adds travel, a videographer and more crew.
Who is buying
A small business buying one explainer and an enterprise buying a training library are priced as different jobs.
Usage rights
How long, where and in what media the video runs. TV, film, radio and AI use are usually licensed separately, and they are the cost buyers forget.
The cost guides
in this hub.
Sources, tiers, and the questions to ask before you sign.
What buyers ask
about video cost.
How much does a B2B video cost?
It depends on what you are buying. Published benchmarks put a 60-second animated explainer at a $5,400 median quote (Wyzowl, 242 studios), freelance spokespeople at $50 to $500 a video, top providers around $2,000 a video, and union actors at $673 to $837 a day before agency fees.
Why do quotes for the same video vary so much?
Six things move a quote: scope, who you hire, turnaround, where it is filmed, who is buying, and usage rights. Most of them are in your control.
Does VideoRep publish its prices?
No. We quote on a call, because the same 90 seconds can be a one-day shoot from an approved script or weeks of positioning work. The figures on this page are market numbers, not ours.
Eric Presnall
Founder & Lead Presenter, VideoRep
1,000+ videos for 250+ B2B brands. Top 1% in 8 video categories, $600K+ earned. BS Psychology, Macquarie University. Read more about Eric →
Want a number
for your video?
Bring your scope to a free 30-minute fit call. If your budget sits in a different tier, we will say so.