Watch the work
The concept was ready. The delivery was the risk.
A UGC-style spot lives or dies on delivery. Semrush needed a presenter who takes direction fast, looks right on camera, and keeps a stakeholder timeline moving.
Adam sent the concept. I shot it.
One session, UGC feel, high energy. Takes were in their folder the next morning, and their team picked take 3 the same day. When their stakeholder asked for a tighter 40-second version with more energy, the new takes were back within days.
"Eric was a real pleasure to work with! He comes in with great energy. Knows how to look good and sound good on camera, and takes direction very well. The video we produced turned out great."
Adam LeClair. SemrushStraight to design, 5 stars on the way out.
The final pick went straight to their design team. The contract closed with a 5-star review that promises future work in writing: "will use his talents again in the future for sure".