The concept was ready. The delivery was the risk.
A UGC-style spot lives or dies on delivery. Semrush needed a presenter who takes direction fast, looks right on camera, and gets it done without a revision round eating the timeline.
Randy sent the concept. I shot it.
One session, UGC feel, high energy. The cut went to Semrush's marketing team and came back approved.
"Eric was a real pleasure to work with! He comes in with great energy. Knows how to look good and sound good on camera, and takes direction very well. The video we produced turned out great."
Randy Mitchell. SemrushTaken as shot, and booked again.
Randy's team took the delivery as shot. No revision round. He confirmed future work straight away.