Two ABM-Ready Videos After Meltwater Burned Through Multiple Actors

Multiple actors. Unusable footage. ABM still on hold.

Meltwater's brand strategy team needed video for an ABM marketing initiative. They'd already gone through multiple actors and freelancers, hoping one would deliver footage they could actually use. None had. The footage kept coming back unusable. The campaign kept slipping.

Daniella Sampson, Director of Brand Strategy, needed a presenter who could land on the first try. Someone who wouldn't require five rounds of revisions or another wasted week. Someone whose tape would work.

Two ABM-ready videos with cut-down variations for testing

We delivered two ABM-focused videos with multiple cut-down versions for placement testing. Same presenter. Same tone. Brand-aligned delivery from the first take. Daniella's team got files they could ship instead of files they had to redo.

"Eric was absolutely amazing. First off his professionalism was impressive. He was super responsive, willing to collaborate, and overall just a very easy to work with freelancer. He also did an AMAZING job. So talented."

Daniella Sampson. Meltwater

First presenter that survived the actor test. Going back for more.

After multiple failed actor attempts, Daniella's team finally had usable ABM video assets. The footage worked. The campaign moved.

Daniella's note in the testimonial cuts straight to it: 'We tried multiple actors with footage that was not usable. He is the real deal.' Repeat engagement booked off the back of a single project.