Meltwater

The real deal: 2 videos for Meltwater

After multiple actors came back with unusable footage, Meltwater's campaign finally moved.

2Videos delivered to the brand strategy team for testing
UsableFootage on delivery, where every prior actor test came back unusable
RepeatWork planned before the first project even closed
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Daniella Sampson

"We tried multiple actors with footage that was not usable. He is the real deal."

Daniella Sampson. Director, Brand Strategy, Meltwater

Multiple actors in. Zero usable footage out.

Meltwater's video campaign was stuck behind a casting problem. The brand strategy team had gone through multiple actors and freelancers, hoping one would deliver footage they could actually use. None had. The footage kept coming back unusable, and the campaign kept slipping.

Daniella Sampson, Director of Brand Strategy, needed a presenter who lands it on the first try. Not five rounds of revisions. Not another wasted week. Tape that works.

Two videos their team could finally use

We delivered two product videos for the brand strategy team. I presented both, same tone, brand-aligned throughout. Daniella's team got files they could ship, not files they had to redo.

Daniella Sampson

"Eric was absolutely amazing. First off his professionalism was impressive. He was super responsive, willing to collaborate and overall just a very easy to work with freelancer. He also did an AMAZING job. So talented!"

Daniella Sampson. Meltwater

The footage worked. The campaign moved. More is planned.

After multiple failed actor attempts, Daniella's team finally had usable footage. The footage worked. The campaign moved.

Daniella's note in the testimonial cuts straight to it: 'We tried multiple actors with footage that was not usable. He is the real deal.' And she was already planning the next project before this one closed.

Stats reflect performance as of April 2026 unless otherwise noted. Meltwater Campaign creative kept private at client request.

Want results like Meltwater?

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Case Study FAQ

How is this different from a typical agency retainer?

Same engagement pattern, different language. We're a partner, not a vendor queue. Documented at Simplify LLC (76 videos across 3 years), OptiMonk (30+ educational videos), and Unilever (14 videos in under 10 days at enterprise scale).

What's the typical commitment?

Ranges from a handful of videos per month to enterprise-scale batch production. We match the engagement to the stage, not to a fixed monthly minimum.

Why presenter-led for an ongoing relationship?

Consistency compounds. A named human on screen across months of content builds trust the way faceless agencies, AI avatars, and rotating freelancers never have.

Can VideoRep deliver enterprise brand video for a team like Meltwater's?

Yes. Meltwater came to us after multiple actors delivered footage they could not use, and the footage we delivered was usable where theirs was not. Book a fit call. We scope the presenter and the timeline around your campaign.