The audience needed a human. The ads were AI.
Fyntra sells trust to people in legal pain. They connect U.S. medical malpractice and personal injury claimants with liquidity options, and their previous campaigns leaned on AI-generated content. The trust factor wasn't there. An audience in a legal-pain situation needs to feel a real human on the other side of the ad.
The fix was narrow, and Fyntra knew it. They had scripts and editors in-house. What they were missing was a confident on-camera presenter who could deliver four ad reads fast enough for the team to plug straight into existing creative.
Four ad reads, filmed and handed over inside 48 hours
I filmed four presenter-led ads against a clean green screen. Natural, confident delivery, built to earn trust with a U.S. audience facing complex legal decisions. No new pipeline, no production drama. Just the human layer their creative was missing.
Fyntra's team dropped the footage straight into their 12-video campaign, running the presenter cuts alongside their existing AI-generated assets. The contrast was visible immediately.
"This was the first time I hired an actor, and it has been a really good experience. Eric's delivery was fluid, confident, and exactly what we needed. Even with some delays on our end, he was patient and supportive."
Tomas Ribero. Fyntra22 leads in 7 days, at $5 to $6 each
The numbers came back inside a week. 22 quality leads in seven days, at a $5 to $6 cost per lead. That is a 4x lift over the previous AI-only campaigns, from the same team, the same funnel, and one new ingredient: a real person on camera.
And it took two days to make. Four presenter-led ads delivered in 48 hours. $2.5K+ in cost savings. A repeatable template Fyntra can now scale across their lead categories. If your ads are doing the talking and nobody real is doing the talking, this is the swap that shows up in the lead count.