AI-generated ads weren't building trust with legal-injury audiences
Fyntra connects U.S. medical malpractice and personal injury claimants with liquidity options. Their previous campaigns leaned on AI-generated content. The trust factor wasn't there. Audiences in legal-pain situations need to feel a real human.
Internally Fyntra had scripts and editors. What they needed was a confident on-camera presenter who could deliver four ad reads quickly so the team could plug them into existing creative.
Four authentic presenter-led ads, fast turnaround
Four presenter-led ads filmed against a clean green-screen background. Natural, confident delivery designed to build trust with a U.S. audience facing complex legal decisions.
Fyntra's internal team integrated the presenter footage into their 12-video campaign alongside their existing AI-generated assets. The contrast was visible immediately.
"This was the first time I hired an actor, and it has been a really good experience. Eric's delivery was fluid, confident, and exactly what we needed. Even with some delays on our end, he was patient and supportive."
Tomas Ribero. Fyntra22 quality leads in 7 days at $5 to $6 per lead.
Within seven days, Fyntra had 22 quality leads at a $5 to $6 cost per lead. A 4x improvement over previous AI-only campaigns.
4 presenter-led ads delivered in 48 hours. $2.5K+ in cost savings. A repeatable template Fyntra can scale across their lead categories.