A bootcamp that needed the same trusted face, every time
TripleTen places career switchers into tech jobs, in QA Engineering, Software Engineering, and beyond. Their content had to carry technical career stories with warmth, clarity, and consistency: the same face students would see across multiple programs and ad campaigns.
Ksenia Artemova ran the spokesperson video program, and her brief was consistency at scale. Six videos across different verticals, QA, SE Remote Job, Cyber Monday promos, ad hooks, all in the same brand voice, every single time.
One presenter, four tracks, the same voice every time
I carried all six videos on camera. The QA Engineering video, the SE Remote Job spokesperson piece, a Cyber Monday ad, and a redo on two ad hooks for testing. Same tone. Same delivery. Same on-camera identity students could associate with TripleTen's career promise.
TripleTen held scripting, branding, and distribution. We held the human layer. The collaboration ran smooth enough that Ksenia kept coming back, and the partnership approached the two-year mark.
"Outstanding work quality, incredibly friendly communication, and the most positive collaboration experience. We've been working together for almost two years and have had the best videos and overall experience. Thank you very much!"
Ksenia Artemova. TripleTenRetention is the real result: TripleTen kept coming back
TripleTen now has one recognizable spokesperson face across QA, software engineering, and seasonal ad campaigns. In Ksenia's words, the work quality was outstanding and the collaboration the most positive she had experienced, across almost two years of working together.
Two-year retention is the test. Bootcamps churn through agencies fast, because EdTech audiences see through inauthentic delivery. TripleTen kept coming back for one reason: the videos kept working.