Published industry benchmarks, the six things that genuinely move a quote, and the five questions worth asking any studio before you sign. No gate, no form, and no pretending there is a single number.
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The widest published benchmark comes from Wyzowl, which analysed 242 explainer video companies in 2026 and found an average price of $10,983 against a median of $5,400. The distance between those two numbers is the useful part: a small number of very large agency projects drag the average well above what a typical team actually pays. The median is the more honest figure to plan against.
For B2B specifically, published ranges cluster between $3,000 and $12,000 for a single sixty-second explainer from a specialist studio. Below that you are usually into template tools or a single freelancer. Above it you are usually buying account management and brand strategy alongside the video.
None of these are VideoRep prices. They are what the market charges, published here so you can walk into any quote knowing whether it is reasonable.
Published industry ranges, not VideoRep pricing.
$99 to $1,500. Template-driven, synthetic voice, stock visuals. Fast and genuinely cheap. Looks like everything else built the same way, and buyers increasingly recognise it.
$500 to $3,000 per minute. Quality swings hard on who you get. Usually one skill deep, so scripting, production and editing may need three separate people co-ordinated by you.
$3,000 to $10,000 per minute. Where most serious B2B explainers sit. Strategy, scripting and production handled together by one accountable party.
$10,000 to $50,000 and up. Buys account management, brand strategy and scale. Frequently more process than a single explainer needs.
The same ninety seconds can be a one-day shoot from a script you already approved, or six weeks of positioning work followed by nine deliverable formats and a licensing conversation. A single published number would badly overcharge the first and badly undercharge the second, so we quote once we know which one you are.
What we can commit to before any call: presenter-led, scripted properly, cut to the formats you actually need, with unlimited revisions until it is right. If the first video completely misses the mark, it is refunded.
And if your budget genuinely sits in the AI-tool tier, we will say so on the call rather than sell you something that does not fit. That conversation costs you twenty minutes and saves everyone a bad engagement.
These are savings the clients themselves recorded against the alternative quotes they were holding.
Four explainers produced against full-service agency quotes the team had already received.
Nine videos in under a week, measured against the full-service agency quotes on the table at the time.
"From the start, VideoRep understood exactly what we needed."
Zac Copper, Critical Control
Two videos replacing a rotating-contractor approach, with the saving measured against what the contractor route was costing.
"The very first video we received was one of our best assets."
Alex Fink, OtherWeb
The single largest swing. Arriving with an approved script can take thousands off a quote. Asking a studio to find your positioning first is strategy work and is priced as strategy work.
Animation is priced per second of motion, so cost scales with runtime. Presenter-led concentrates into one shoot, so length affects it far less. Past ninety seconds this usually favours a presenter.
One hero cut is one price. That cut plus square, vertical, a fifteen second hook and three ad variants is a different project. Decide before you get quoted.
Look for the round limit. Two or three included with paid revisions after is common, and it is where a cheap quote quietly becomes an expensive one.
Web only or paid media too? Perpetual or twelve months? Talent licensing for ads is often a separate line and is the most common invoice surprise.
Two to four weeks is standard. Compressing that means reordering someone else's schedule, and rush fees are normal across the industry.
Ask these of us and of everyone else you are considering. Any studio that gets vague on them is telling you something useful. How many revision rounds are included, and what does the next one cost? Who owns the footage and the script when it is finished?
Is paid media usage included or licensed separately? What happens if the first cut misses the brief entirely? And who is actually doing the work, will you meet them, or are you buying a pitch team and receiving a junior?
Those five account for most of the gap between the number quoted and the number invoiced. Get the answers in the quote itself rather than in an email thread you will have to find again in four months.
Because the same ninety seconds can be a one-day shoot from an approved script or six weeks of positioning work with nine deliverable formats. A single published number would misprice one of those badly. We quote once we know which one you are.
It depends on length. Animation is priced per second of motion, so a three-minute animated explainer costs roughly three times a one-minute one. Presenter-led concentrates into a shoot day, so longer runtimes add far less. Short videos can favour animation; past about ninety seconds it usually flips.
An approved script, one presenter, one shoot, one format, no extras. That is the floor for something you would put on a homepage without wincing. Below that you are into template tools, which are a reasonable choice for internal use and a poor one for a buying decision.
Get revision rounds, usage rights and format count written into the quote itself. Those three account for most of the gap between quoted and invoiced.
Substantially, and it is the biggest lever most teams ignore. Unilever took 14 videos in under two weeks. Critical Control took nine in under seven days. Per-video cost falls sharply when everything is captured in one session.
No. Every range on this page is a published industry benchmark, included so you can assess any quote you receive. Ours depends on scope and gets quoted on a call.
Tell me the scope on a call and I will give you a figure, or tell you honestly that we are not the right fit.