The agency wanted the whole funnel swapped for one human voice
Dyna Digital wanted DetailUp's existing creative gone. The agency runs DetailUp's paid acquisition, and the plan was a complete presenter-led 511 Video Funnel built end-to-end: five top-of-funnel ad variations to test hooks, one full-length VSL to anchor the long-form sales beat, and one post-opt-in confirmation video.
The brief left no wiggle room. One presenter delivering across every touchpoint. Fast turnaround so Dyna Digital could plug it straight into existing campaigns. Brand-aligned editing tuned for paid-feed pacing.
Five hooks, one VSL, one confirmation, one face throughout
I produced the full 511 Funnel end to end, with Dyna Digital steering strategy. Five top-of-funnel ad variations filmed in a single session for hook A/B testing. One VSL anchoring the long-form pitch. One confirmation video closing the loop after opt-in.
The same presenter carries every touchpoint. The funnel reads as one continuous voice, from the first ad impression to the post-opt-in nurture beat. That continuity is the whole point of the format.
Seven videos delivered, and a record we can actually verify
The full 511 Funnel is built and in Dyna Digital's hands for the DetailUp campaign. No paid-acquisition performance numbers are published for this engagement, so we publish none. The verifiable record is the delivery: seven videos, one presenter, one production session.