DetailUp needed presenter-led acquisition creative built for Dyna Digital's paid funnel
DetailUp works with Dyna Digital for paid acquisition. The agency wanted to swap the existing creative for a complete presenter-led 511 Video Funnel built end-to-end: five top-of-funnel ad variations to test hooks, one full-length VSL to anchor the long-form sales beat, and one post-opt-in confirmation video.
The brief: one presenter delivering across every touchpoint, fast turnaround so Dyna Digital could plug it into existing campaigns, and brand-aligned editing tuned for paid-feed pacing.
Five hooks. One VSL. One confirmation. Same presenter.
I produced the full 511 Funnel for DetailUp end to end with Dyna Digital's strategic direction. Five top-of-funnel ad variations filmed in a single session for hook A/B testing. One VSL anchoring the long-form pitch. One confirmation video closing the loop after opt-in.
Same presenter across every touchpoint. The funnel reads as one continuous voice from the first ad impression to the post-opt-in nurture beat.
PENDING
Sample creative pulls (Vimeo embed-ready) are pending DetailUp's review and Dyna Digital's approval. Will fold them into the Sample of the work section once green-lit for public publishing.
Status. As of April 2026Funnel shipped. Paid performance metrics and sample pulls pending Dyna Digital's review.
The full 511 Funnel is built and ready for deployment. Specific Cost Per Lead, ROAS, and conversion-rate numbers are pending Dyna Digital's pull from the DetailUp campaign data. Public sample creative is pending the team's approval. Updates to follow.