Every step of a high-ticket funnel is a trust decision
The Elevation Group runs paid funnels at volume, and the audience is mid-career operators evaluating a high-ticket education and coaching offer. Every step of that journey is a trust decision. The existing creative was working hard but starting to fatigue, so Mike Balmaceda at Amplify HQ wanted to swap it for a presenter-led 511 Video Funnel built end to end for paid Meta and Google: a real human delivering the offer instead of stitched-together stock and screen captures.
The brief had the shape that works across high-ticket. Five top-of-funnel ad variations to A/B test hooks against the same audience. One full-length VSL anchoring the long-form pitch for prospects who clicked through. One post-opt-in booking confirmation video to lift show-up rate on the call. The conditions: one presenter across every touchpoint, turnaround fast enough to put the new creative head to head with the existing set on warm cohorts, and editing tuned for paid-feed pacing, not long-form YouTube viewing.
And the 511 Funnel was the anchor delivery, not the ceiling. Amplify HQ wanted a video partner who could keep producing across the Elevation Group account: additional ad variations as the funnel matured, test creative for related campaigns, and the same presenter face the audience would learn to recognize across the brand.
Five hooks, one VSL, one booking video, one face throughout
I presented, and we produced the entire 511 Funnel end to end with Amplify HQ's strategy direction. Five top-of-funnel ad variations filmed in a single session for hook A/B testing across cold audiences. One full-length VSL anchoring the long-form pitch for prospects who clicked through. One booking confirmation video firing post-opt-in to lift attendance on the booked call. Every cut color-graded to match Amplify HQ's brand pass and exported in the formats Mike's media buyers actually run across Meta and Google.
The continuity was the deliberate choice. Same presenter through every touchpoint of the prospect journey. The face in the hook ad on Meta is the face delivering the VSL on the landing page is the face confirming the booking. In a high-ticket funnel where the call is the conversion event, that continuity carries trust forward at every step. Recognition compounds. By the time a prospect hits the call, I am not a stranger.
The engagement kept going past the core 7 videos. As the campaign matured, we produced additional creative across the Elevation Group account: variation ads, test concepts, and supporting assets for related pushes Amplify HQ was running. The full scope of the partnership exceeds what is published here. Specific volumes are held back at the agency's discretion.
Seven videos shipped, ready for the media buyers
The full 511 Funnel is built, brand-aligned, and ready to deploy. The presenter delivery is consistent across all 7 cuts, and Mike's team holds the complete set in the formats their media buyers run. No paid-acquisition performance numbers are published for this engagement. The verifiable record is the delivered set, embedded below.