A high-ticket education brand needed presenter-led acquisition creative at funnel scale
The Elevation Group runs paid funnels at volume. The audience is mid-career operators evaluating a high-ticket education and coaching offer, which means every step of the journey is a trust decision. The existing creative was working hard but starting to fatigue. Mike Balmaceda at Amplify HQ wanted to swap it for a presenter-led 511 Video Funnel built end-to-end for paid Meta and Google: a real human delivering the offer instead of stitched-together stock and screen captures.
The brief had the shape that works across high-ticket. Five top-of-funnel ad variations to A/B test hooks against the same audience. One full-length VSL anchoring the long-form pitch beat for prospects who clicked through. One post-opt-in booking confirmation video to lift show-up rate to the call. The asks: one presenter across every touchpoint, fast turnaround so Amplify HQ could put the new creative head-to-head with the existing set on warm cohorts, and editing tuned for paid-feed pacing rather than long-form YouTube viewing.
Beyond the 511 Funnel itself, Amplify HQ wanted a video partner who could keep producing across the Elevation Group account. Additional ad variations as the funnel matured. Test creative for related campaigns. The same presenter face the audience would learn to recognize across the brand. The 511 Funnel was the anchor delivery, not the ceiling.
Five hooks. One VSL. One booking confirmation. One presenter across the entire funnel.
I produced the entire 511 Funnel end to end with Amplify HQ's strategy direction. Five top-of-funnel ad variations filmed in a single session for hook A/B testing across cold audiences. One full-length VSL anchoring the long-form pitch for prospects who clicked through. One booking confirmation video designed to fire post-opt-in and lift attendance rate on the booked call. Every cut color-graded to match Amplify HQ's brand pass and exported in the formats Mike's media buyers actually use across Meta and Google.
The deliberate continuity choice: same presenter through every touchpoint of the prospect journey. The hook ad they see on Meta is the same face delivering the VSL on the landing page is the same face confirming their booking. In a high-ticket funnel where the call is the conversion event, that continuity carries trust forward at every step. Recognition compounds. By the time a prospect hits the call, the presenter doesn't feel like a stranger.
Beyond the core 7 videos, the engagement extended into additional creative work across the Elevation Group account as the campaign matured: variation ads, test concepts, and supporting assets for related pushes Amplify HQ was running. The full scope across the partnership exceeds what's published here. Specific volumes are held back at the agency's discretion.
Funnel shipped. Paid performance metrics pending Amplify HQ's pull.
The full 511 Funnel is built, brand-aligned, and ready for deployment. The presenter delivery is consistent across all 7 cuts. Mike's team has the full set in the formats their media buyers run. Specific Cost Per Lead, ROAS, booking rate, and call-show-up-rate numbers are pending Mike Balmaceda's pull from the Amplify HQ campaign account. Updates to follow once the data lands.