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Retail investors run on trust, and static creative was not earning it
Verified Investing serves an audience that runs on trust. A static landing page and graphics-only ads can move impressions, but they do not move trust. Ruby Brar at Kitco, the agency running paid acquisition, wanted the funnel's existing creative retired and replaced with a presenter-led video funnel built for paid Meta and Google.
The brief was specific. Five top-of-funnel video ads. One full-length VSL. One post-opt-in confirmation video. The 511 format gives a paid team enough creative volume to test hooks at the top, a long-form sales lever in the middle, and a post-opt-in trust beat that lifts show-up rate. And every piece had to share a single presenter, so the funnel reads as one continuous voice.
Five hooks, one VSL, one confirmation. One presenter, one shoot.
I produced the entire 511 funnel end to end. Scripting aligned with Kitco's strategy, presenter delivery in our studio setup, and editing tuned for paid-feed pacing. All five top-of-funnel ad variations were filmed in a single session, so the team could A/B-test multiple hooks against the same offer. The VSL anchored the funnel as the long-form sales pitch. The confirmation video closed the loop after opt-in, built to drive show-up rate to the offer.
One presenter carries every touchpoint of the prospect journey: the ad they clicked, the VSL they watched, and the confirmation they got after opting in. That continuity is what carries trust across a funnel like this.
The whole funnel shipped, one voice from first click to confirmation
The complete 511 Funnel shipped to Kitco for deployment in Verified Investing's paid channels. Campaign-level performance data stays with the agency, so this page claims only what we can verify: the scope, the speed, and the delivery.