A financial education platform needed a complete presenter-led acquisition funnel
Verified Investing serves a retail-investor audience that runs on trust. A static landing page and graphics-only ads can move impressions, but they don't move trust. The team works with Kitco for paid acquisition, and Ruby Brar wanted to retire the funnel's existing creative and replace it with a presenter-led 511 Video Funnel built for paid Meta and Google.
The brief was specific: five top-of-funnel video ads (5), one full-length VSL (1), and one post-opt-in confirmation video (1). The 511 Funnel format gives a paid team enough creative volume to test hooks at the top, plus a long-form sales lever and a post-opt-in trust beat that lifts show-up rate. All of it had to share a single presenter so the funnel reads as one continuous voice.
Five hooks, one VSL, one confirmation. Same presenter. Same shoot.
I produced the entire 511 funnel end to end. Scripting alignment with Kitco's strategy, presenter delivery in our studio setup, and editing tuned for paid-feed pacing. Five top-of-funnel ad variations were filmed in a single session so the team could A/B-test multiple hooks against the same offer. The VSL anchored the funnel as the long-form sales pitch. The confirmation video closed the loop after opt-in to drive show-up rate to the offer.
Same presenter across every touchpoint of the prospect journey: the ad they clicked, the VSL they watched, and the confirmation they got after opting in. The continuity is what carries trust across a funnel like this.
Funnel shipped. Paid performance metrics pending Kitco's pull.
The full 511 Funnel is built and ready for deployment. Specific Cost Per Lead, ROAS, and conversion-rate numbers are coming from Kitco when Ruby pulls the data from the Verified Investing campaign account. We will fold them in here once they arrive.