One funnel, one voice, from first impression to long-form pitch
DemandIQ's paid funnel needed one strong long-form pitch and an ad to feed it. Austin Rosenbaum (DemandIQ marketing) reached out for a presenter-led VSL plus a paired ad, with Dan Taro at Syroscape CCed as the agency partner running the campaign in the solar SaaS space.
The brief was specific. One full-length VSL anchoring the funnel as the long-form sales pitch. One presenter-led ad feeding traffic into that VSL. Same face on camera for both, so the funnel reads as one continuous voice from first impression to long-form pitch.
The setup that worked in 2021, back for a full VSL build
I shot the 2025 videos against the same brand-aligned setup that worked in 2021. The VSL ran long-form, 5 to 10 minutes of scripted pitch, with hook variations so the paid team could A/B test top-of-funnel against the same anchor.
Then the engagement grew a second storyline. Mid-engagement, Dan Taro at Syroscape (DemandIQ's growth agency partner) reached out separately. Dan had been watching the VSL work come together and proposed a partnership. That partnership turned into the Syroscape page on this site, including the Charity Auctions client introduction. The DemandIQ engagement is the entry point of that whole referral chain.
2 videos shipped, and a partnership that kept compounding
The 2 videos that anchor DemandIQ's paid funnel shipped. No paid-funnel performance numbers are published for this engagement, so we publish none. The compounding outcome is what the work set in motion: Dan Taro at Syroscape watched our DemandIQ videos come together, reached out separately, and that partnership turned into the Charity Auctions client (78% lower CPS) plus the Syroscape page on this site. When the work is good enough, the work does the outreach.