1 Ad and 1 VSL for DemandIQ's Solar SaaS Funnel

A solar SaaS funnel anchored on a single VSL and a complementary ad

DemandIQ runs a paid funnel for the solar SaaS space, and the funnel needed one strong long-form pitch plus a complementary top-of-funnel ad. Austin Rosenbaum (DemandIQ marketing) reached out for a presenter-led VSL plus a paired ad, with Dan Toro at Syroscape CCed as the agency partner running the campaign.

The brief was specific. One full-length VSL anchoring the funnel as the long-form sales pitch. One presenter-led ad designed to feed traffic into that VSL. Same on-camera presenter for both, so the funnel reads as one continuous voice from first impression to long-form pitch.

Multi-script VSL production with hook variations for paid testing

We shot the 2025 VSLs against the same brand-aligned setup that worked in 2021. Multiple scripts, each 5 to 10 minutes, with hook variations to give the paid team room to A/B test top-of-funnel against the same long-form pitch.

Mid-engagement, Dan Toro at Syroscape (DemandIQ's growth agency partner) reached out separately. Dan had been watching the VSL work come together and proposed a partnership. That partnership turned into the Syroscape page on this site, including the Charity Auctions client introduction. The DemandIQ engagement is the entry point of that whole referral chain.

2 videos shipped. The agency partnership chain is the compounding outcome.

The DemandIQ engagement delivered the 2 videos that anchor the paid funnel. Specific paid funnel performance numbers (CPL, ROAS, conversion rate) are pending Austin's pull from the campaign account. The bigger compounding outcome is the partnership chain that grew out of this engagement: Dan Toro at Syroscape watched our work on DemandIQ, reached out separately, and that partnership turned into the Charity Auctions client (78% lower CPS) plus the Syroscape page on this site.