One funnel, one voice, from first impression to long-form pitch
DemandIQ's paid funnel needed one strong long-form pitch and an ad to feed it. Austin Rosenbaum (DemandIQ marketing) reached out for a presenter-led VSL plus a paired ad, with Dan Taro at Syroscape CCed as the agency partner running the campaign in the solar SaaS space.
The brief was specific. One full-length VSL anchoring the funnel as the long-form sales pitch. One presenter-led ad feeding traffic into that VSL. Same face on camera for both, so the funnel reads as one continuous voice from first impression to long-form pitch.
The setup that worked in 2021, back for a full VSL build
I shot the 2025 videos against the same brand-aligned setup that worked in 2021. The VSL ran long-form, 5 to 10 minutes of scripted pitch, with hook variations so the paid team could A/B test top-of-funnel against the same anchor.
Then the engagement grew a second storyline. Mid-engagement, Dan Taro at Syroscape (DemandIQ's growth agency partner) reached out separately. Dan had been watching the VSL work come together and proposed a partnership. That partnership turned into the Syroscape page on this site, including the Charity Auctions client introduction. The DemandIQ engagement is the entry point of that whole referral chain.
2 videos shipped, and a partnership that kept compounding
The 2 videos that anchor DemandIQ's paid funnel shipped. No paid-funnel performance numbers are published for this engagement, so we publish none. The compounding outcome is what the work set in motion: Dan Taro at Syroscape watched our DemandIQ videos come together, reached out separately, and that partnership turned into the Charity Auctions client plus the Syroscape page on this site. When the work is good enough, the work does the outreach.
The agency running the account publishes the results. Syroscape, who run DemandIQ's paid campaigns, put the account's numbers in their own public case study: MRR from $36K to $58K+, demo show rate from under 40% to 76%, qualified leads from zero to 298, and $512K+ in ARR added in five months. Our ad and VSL were built for that same paid program. The account numbers are theirs to claim; the human layer in the funnel is ours.