Static ads stopped selling, and nobody would go on camera
Static image ads had stopped moving product. GNO Partners grows Amazon brands doing 7 to 8 figures in revenue, and their existing ad strategy leaned on static images. The ads were underperforming, and everyone knew it.
The obvious fix had an obvious problem. Video needs a face, and no internal spokesperson was comfortable on camera, including the CEO. What GNO needed was authentic, educational ad creative and VSLs at scale, with a hooks-driven approach built for testing.
The co-founder put it plainly: before VideoRep, they didn't realise there were good people out there who could carry this kind of work. The hesitation up front was that the market is full of presenters and creators doing similar things. What stood out was a partner willing to actually work with them on the brief, not against it.
Three phases, 37 assets, one funnel
We built the funnel in three phases. Phase 1, foundation: three application funnel ads, two VSL ads, one full-length VSL. Phase 2, expansion: 19 more ads, each with five unique hooks to maximize the testing surface. Phase 3, multi-format: every asset exported in landscape, square, and vertical for cross-platform deployment.
One face carried all of it. Same presenter across the funnel. Polished editing. Brand consistency from first impression to VSL.
"Before we met Eric and the VideoRep team, we didn't realize there were such good people out there who could do videos on behalf of the company. We mostly did ads with graphic designs, still pictures, and they didn't work well."
Ouriel Rybski. GNO PartnersA video funnel that scales, and a partnership that kept going
The static ads are gone. In their place sits a video funnel that scales. Hooks get tested without reshoots. The VSL anchors the funnel. And brand authority builds because the same face shows up at every stage.
The final count: 37 multi-format ads, one main VSL, and $25K+ saved versus alternative production. The partnership continues across both internal and client-facing video needs. If your ads are still pictures and your best spokesperson refuses the camera, that is not a dead end. It is exactly where GNO started.