Static image ads weren't moving Amazon brands anymore
GNO Partners works with Amazon brands doing 7 to 8 figures in revenue. Their existing ad strategy was static image ads. They were underperforming.
No internal spokesperson was comfortable on camera, including the CEO. They needed authentic, educational ad creative and VSLs at scale, with a hooks-driven approach for testing.
The GNO co-founder put it plainly: before VideoRep, they didn't realise there were good people out there who could carry this kind of work. The hesitation up front was that the market is full of presenters and creators on Backstage and Upwork doing similar things. What stood out about VideoRep was the willingness to actually work with them on the brief, not against it.
Three phases. 37 multi-format assets. One main VSL.
Phase 1 (foundation): three application funnel ads, two VSL ads, one full-length VSL. Phase 2 (expansion): 19 more ads, each with five unique hooks to maximize testing surface. Phase 3 (multi-format): every asset exported in landscape, square, and vertical for cross-platform deployment.
Same presenter across the funnel. Polished editing. Brand consistency from first impression to VSL.
"Before we met Eric and the VideoRep team, we didn't realize there were such good people out there who could do videos on behalf of the company. We mostly did ads with graphic designs, still pictures, and they didn't work well."
Ouriel Rybski. GNO Partners37 multi-format ads. Static ads replaced. Funnel scales.
Static ads got replaced with a video funnel that scales. Hooks can be tested without reshoots. VSL anchors the funnel. Brand authority comes from on-camera consistency.
37 multi-format ads. One main VSL. $25K+ saved versus alternative production. The partnership continues across both internal and client-facing video needs.