0:00 The Problem Every B2B Team Knows
You already know that video is the thing. You watch your competitors show up on LinkedIn, even on YouTube, with a real presenter. And somewhere in the back of your head, you thought, “That should be us.” But every single time you sit down to film, something stops you. The camera feels weird, or you don’t like what your hair is doing that day, the script feels wrong, or you’ve got 12 other fires to put out.
And meanwhile, your buyers are deciding who to trust. Your competitors get louder. The deals that should be yours quietly go somewhere else.
0:32 Who I Am
My name is Eric Presnall, and for the past decade, I’ve helped over 250 B2B SaaS, tech and service teams solve that exact problem using video. And every team that I seem to meet is stuck in one of three places. So I built my business around helping those B2B companies in just three ways.
0:51 Way One: Coaching
Number one, coaching. Now, the thought leader on your team is by far the best person to be on camera. I’ve always said this, but unfortunately, most of them freeze when they see that red light go on. Now, the ones who don’t are just too busy, or they don’t have the energy.
So I work around their schedule, ask the right questions for the right content, and coach them through their answers until they don’t need me anymore. Meanwhile, we can handle the production, the editing, and the distribution in the background for them.
1:18 Way Two: Build
Number two, build. Maybe your team is already filming, and it’s chaos. Maybe they don’t have a system at all. Either way, we come in and build one.
Whether you believe in AI or not, it can handle pre-production, editing, strategy, and even analytics. But the human is always what drives the results. And every one of your videos is repurposed across all your outlets. That means one shoot now becomes 10 assets.
1:42 Way Three: Present
And lastly, present. If nobody wants to be on camera on your team, then I will step in as the face. That’s been my role for about 70% of the brands that I work with. Or if that doesn’t work, I will bring in someone from my presenter network who matches your tone and style.
1:59 What It Looks Like When It Works
Now, here’s what that looks like when it works. Ads that actually hit ROAS two to four times the conversions of faceless creative, shorter sales cycles because buyers trust you even before the call, and content that doesn’t just earn its keep, it compounds over and over.
2:15 What a Decade Has Taught Me
Now, here’s what a decade of doing this has actually taught me. In B2B, most people don’t buy from the fancy motion graphics or the stock footage, and certainly not from the AI avatars.
They buy from real people who show up as themselves, and that’s what I protect for your brand. Whether it’s you on camera, or me, or someone else we bring in for you.
2:37 Book a Call
You know that video converts, but you just need a real human who keeps showing up for your audience. Book a call with me today. We’ll look at what’s working, what isn’t, and we’ll find the path that gets your team real results.
