Learn to Create Video
That Builds Real Authority.
A hands-on coaching program for B2B founders who want to show up on camera with confidence — and actually enjoy doing it.
Is This For You?
This is for you if…
- You're a B2B founder who knows video matters but hasn't started
- You want to build a personal brand through video
- You've tried video before and it felt awkward
- You want to use video for LinkedIn, email, or speaking
- You're willing to put in the reps over 4 weeks
Not a fit if…
- You want someone else to be on camera for you
- You're looking for a full production team
- You can't commit 2–3 hours per week for 4 weeks
- You want polished corporate videos, not founder-led content
What You Get
4 Sessions.
4 Weeks.
Total Confidence on Camera.
Foundation
- Define your on-camera style and tone
- Identify the topics your audience actually cares about
- Set up your recording environment (lighting, audio, framing)
- Record your first practice video and review it together
On-Camera Presence
- Master eye contact, pacing, and energy
- Learn when to use a teleprompter vs. bullet points
- Practice hooks that grab attention in the first 3 seconds
- Get real-time feedback on delivery and body language
Storytelling & Scripting
- Write scripts that sound natural, not rehearsed
- Structure videos for maximum retention (hook, body, CTA)
- Turn customer stories into compelling video content
- Build reusable frameworks you can use again and again
Launch & Iteration
- Finalize your first 4–6 videos for publishing
- Create a 30-day publishing calendar
- Learn how to measure what's working
- Build an editing workflow you can repeat consistently
Before & After
Series B SaaS Founder
Before
All written content. Never appeared on camera. People opened emails but didn't click.
After
Created 12 founder-led videos in 4 weeks. Used them in emails, LinkedIn, and investor updates. Email engagement jumped 40%. Two inbound partnerships came directly from LinkedIn videos.
B2B Service Founder
Before
Great expertise, zero video presence. Wanted speaking opportunities but had no video to show event organizers.
After
Built a library of short-form videos. Email CTR improved 60%. Used clips as a speaking reel. Landed 3 conference talks within 6 months.
FAQ
That's exactly who this is for. Most founders I coach start by saying they hate being on camera. By session 3, they're recording on their own. Once you know what to say and how to say it, the awkwardness disappears.
We review your videos together at every stage. If something isn't working, we adjust. The goal isn't to turn you into someone else — it's to find the version of you that works best on camera and amplify it.
About 2–3 hours per week for 4 weeks. That includes our 60-minute session plus practice recording between calls. The founders who get the best results are the ones who do the reps.
No. A recent smartphone, a $30 clip-on mic, and natural window light gets you 90% of the way. In session 1, I'll assess your setup and give specific, affordable recommendations if needed. Most founders don't need to buy anything.
Coaching teaches you how to create video content yourself. VideoRep's done-for-you production service is the opposite — I write, film, and edit everything. Some clients do coaching first to build confidence, then hire me for campaign videos. We can talk through the best fit on a call.
Ready to Show Up
on Camera?
Book a free call. We'll talk about your goals, your audience, and whether coaching is the right fit. No pressure — just an honest conversation.