The 511 Funnel for HBA, Delivered Direct

HBA needed a complete presenter-led acquisition funnel ready for paid traffic

HBA engaged VideoRep directly through Devante Watkins to produce the full 511 Video Funnel: five top-of-funnel ad variations to test hooks at scale, one full-length VSL to anchor the long-form sales beat, and one post-opt-in confirmation video to lift show-up rate to the offer.

Devante came in with a constrained test budget and a clear ask. He wasn't looking to lock in a brand-led campaign yet. He was looking for the right ingredients: a strong hook, customer-pain framing, and ad creative that talked to HBA's audience instead of about HBA.

The brief: one presenter delivering across every touchpoint, fast turnaround so the team could plug it into existing campaigns, and brand-aligned editing tuned for paid-feed pacing.

Five hooks. One VSL. One confirmation. Same presenter.

I produced the full 511 Funnel for HBA end to end. Five top-of-funnel ad variations filmed in a single session for hook A/B testing. One VSL anchoring the funnel as the long-form pitch. One confirmation video closing the loop after opt-in.

Same presenter across every touchpoint of the prospect journey. The funnel reads as one continuous voice from first ad impression to post-opt-in nurture.

Funnel shipped. Paid performance metrics and sample pulls pending HBA's review.

The full 511 Funnel is built and ready for deployment. Specific Cost Per Lead, ROAS, and conversion-rate numbers are pending Devante Watkins's pull from the HBA campaign data. Public sample creative is pending the HBA team's approval. Updates to follow.