The Fractional Executive
Three retainers, no time. Every quarter your competitor's face is on LinkedIn and yours isn't.
Founding Member Program. Five Spots.
You're Already the Expert.
You're Already the Expert.
Let Your Audience See You.
Once a month, you spend ninety minutes on camera with me, remotely from wherever you work. Every month, we ship you a library of your own finished clips, ready to post on LinkedIn. Videos that show up where your buyers decide whether to hire you.
90 min
One session a month with me
10+
Short and long form videos
Done for you
Edited, branded, ready to upload
Trusted by teams at
Why this works
You don't become a creator.
You don't become a creator.
You stay an expert.
- "I freeze on camera." Interview format. You respond. We edit the gold.
- "I never know what to say." Topics researched ahead. Brief in your inbox a week before.
- "I record. I never post." 10+ short videos arrive edited, branded, ready to post.
1,000+ videos delivered. 250+ B2B brands trusted. Your face is next.
Who this is for
Three people we coach.
Three people we coach.
One thing they share.
They're already the expert. They just can't make themselves hit record.
The B2B SaaS Founder
You know the market. You hate the camera. The product story is yours to tell, and nobody else can.
The B2B Consultant
You sell expertise. You post nothing. Buyers research you on LinkedIn and find a profile, not a person.
A month at a glance
One session in.
One session in.
A library of clips out.
-
01A week before
Question brief lands in your inbox.
Topics drawn from your audience, your offer, and what your buyers are searching for. About thirty minutes of light prep on your side. No scripting.
-
02Session day
Ninety minutes on camera with me, remote.
I ask, you respond. Studio-quality recording from your own desk. Live coaching on framing, sound, pacing, and energy. You leave with the rest of the month already done.
-
03Two weeks after
10+ short-form videos in your drive.
Edited with your brand. Plus one or two long-form videos for YouTube. Licensed for your social and marketing distribution.
Two ways to work together
Start with capture.
Start with capture.
Step up to a finished post.
Start where you have time. Step up when you don't. Founding member pricing applies to both tiers, shared on the fit call.
Coach & Capture
10 edited clips. Ready to post.
10+ edited short-form videos. 1 to 2 long-form videos. Delivered to your drive every month, licensed for your social and marketing distribution. You write the captions and post.
- Topic research and question brief, monthly
- Ninety-minute coached interview session
- Live coaching on framing, sound, energy
- 10+ short-form clips, edited
- 1 to 2 long-form videos
- Licensed usage rights for your social and marketing distribution
Three-month minimum
Most popular
Coach & Produce
10 polished posts. Brand baked in.
Everything in Coach & Capture. Plus hooks written, captions layered, thumbnails designed, every clip dressed in your brand. The post is built. You hit upload.
- Everything in Coach & Capture
- Hooks written for every short-form clip
- On-brand captions, end to end
- Thumbnails for every long-form video
- Brand graphics applied to every clip
- Files arrive ready to upload
Three-month minimum
The first-month guarantee
If your first batch of clips
If your first batch of clips
misses the mark, you get refunded.
You shouldn't have to commit to a year before you know if this works for you. After your first ninety-minute session, my team produces your first batch. If it misses, we either remake it or refund the first month in full. No questions, no fight.
01
One free fit call before you commit. Thirty minutes, no obligation.
02
First-month refund if the first batch of clips misses the mark.
03
You hold licensed usage rights for your social and marketing distribution. Always.
Common questions
Asked before. Answered straight.
Founding member What's the founding member program?
Five spots, in order. Each spot locks in a slightly higher rate than the one before, so the first in pays the lowest. Founding member rates stay locked for as long as you stay on. After the fifth spot, standard pricing applies. The whole point is to reward the people who back this early. Pricing is shared on the fit call so we can match it to your situation.
What if I'm terrible on camera right now?
That's exactly who this is built for. The interview-style format works because you're responding, not performing. You don't need to be good on camera. You need to know your subject. Most clients hate the first thirty seconds, then forget the camera is there because we're just having a conversation.
How much of my time does this actually take?
Ninety minutes on camera with me each month. Plus about thirty minutes of light prep when you read the question brief I send a week ahead. That's it. We do the editing, the captions, the graphics, the file delivery. You don't touch any of it.
What rights do I have to the videos?
You license every edited clip for your own social and marketing distribution. Post to LinkedIn, YouTube, your site, paid social, internal training, sales decks, anywhere that helps your business. We retain the production files. Resale or sublicensing isn't part of the deal.
How is this different from done-for-you video?
On the 511 Video Funnel and the Fractional partnership, I'm the presenter on your videos. Your audience sees my face. On Coach + Capture, you're the presenter. Your audience sees your face. Same production team behind both, very different outcome. Some clients do both.
What if I just took a personal-brand course instead?
Courses teach you to become a creator. They hand you frameworks for scripting, hooks, posting cadence, and editing tools. If you want to learn that craft, take the course. Coach + Capture is for experts who don't want to become creators. You stay in your lane. We do the production. The only thing you have to learn is how to answer my questions on camera.
Do you post for me or do I post myself?
You post yourself in both tiers. Your brand, your audience, your scheduling. We're the production engine behind the videos, not your social media manager. A posting service is on the roadmap and will open by application to existing clients first.
Why LinkedIn? What if I'm already on X or YouTube?
LinkedIn is where B2B buyers actually research the people they're considering hiring or partnering with. That's why this page speaks to LinkedIn. If you're already active on X, the same short cuts work there with no extra cost. Long-form videos go to YouTube as a natural home, included in every tier. The framing is LinkedIn-first because that's where the buying decision happens.
What does it cost?
Founding member pricing is shared on the fit call. The call is free and there's no obligation. Posting prices on a public page would be misleading because the right tier depends on your audience, your industry, and how many platforms you want covered.
Can my SME or executive go through it instead of me?
Yes. The interview-style format works for any subject-matter expert who needs to be on camera. We've worked with founders, CEOs, fractional executives, marketing leads, and senior researchers. The buyer signs off. The person on camera is whoever your audience needs to see.
How long is the engagement?
Three months minimum so we can build a real library together. After that, month-to-month. We'd rather you stay because the work is good than because you're locked into a long contract.
Five founding spots.
First in, lowest rate.
Apply for a founding spot. Free thirty-minute fit call. If we're not the right fit, I'll tell you who is. If we are, we move into the research call and from there into your first month.