The agency founder who saw the work and brought his clients
Dan Taro found us through the work, not a pitch. While we were producing ads and a VSL for DemandIQ, one of Dan's clients, he watched the work, reached out directly, and said: "I work with DemandIQ, and I'm loving the videos." That conversation turned into a partnership.
Syroscape sits at the center of growth campaigns for B2B SaaS clients. When those clients need a real human on camera, not a stock template, not an AI avatar, Dan brings them to us. I bring the on-camera layer. Syroscape brings the funnel, the ad management, and the agency relationship.
This is the kind of agency partnership we want more of. Dan introduces. We deliver. The end client gets a presenter-led ad they could not have produced internally. Two clients have already run through the loop: Charity Auctions and DemandIQ.
"Before Eric, we were bogged down managing editors and trying to piece together assets that just weren't converting. The videos used a real human element to educate the viewer before they clicked, and the leads were much higher quality."
Dan Taro. Founder & CEO, SyroscapeCharity Auctions: the test that nearly got paused, then beat every ad set by 78%
Charity Auctions was the test of the partnership. Their funnel was running on Meta, and the static ads were working but plateauing. Dan wanted an answer to one question: would presenter-led video shift Cost Per Sale on the same audience and the same offer?
We delivered 3 presenter-led video ads, filmed against a clean studio backdrop. Same offer. Same targeting. The only variable was a real human carrying the message. Charity Auctions launched the videos against their existing static creative as the control.
The campaign almost died before the real number surfaced. CPL went up at first, and Dan nearly paused it. Then the team dug into the data, and Cost Per Sale, the metric that actually mattered, was 78% lower than every other ad set. Syroscape kept scaling spend.
The ads behind the 78% number
DemandIQ: the engagement that sparked the whole partnership
DemandIQ is where Dan first saw the work. We had been producing ads for them when he reached out. With Austin's team, we delivered 1 ad and 1 VSL designed to plug into DemandIQ's paid funnel. Once live, the VSL became a substantial contributor to their performance, on top of already significant paid spend.
DemandIQ's own funnel numbers stay with their team, so this page does not quote them. The engagement matters because it is the proof that traveled: Dan saw the work here, and the Charity Auctions opportunity followed.