How Dan Toro became a referral channel for VideoRep
Dan Toro found us through one of our existing clients. While we were producing ads and a VSL for DemandIQ (one of Dan's clients), Dan watched the work, reached out directly, and said: "I work with DemandIQ, and I'm loving the videos." That conversation turned into a partnership.
Syroscape sits at the center of growth campaigns for B2B SaaS clients. When Dan's clients need a real human on camera (not a stock template, not an AI avatar), Dan brings them to us. We bring the on-camera layer. Syroscape brings the funnel, the ad management, and the agency relationship.
This is the kind of agency partnership we want more of. Dan introduces. We deliver. The end client gets a presenter-led ad they couldn't have produced internally. Two clients ran through this loop already: Charity Auctions and DemandIQ.
"Before Eric, we were bogged down managing editors and trying to piece together assets that just weren't converting. The videos used a real human element to educate the viewer before they clicked, and the leads were much higher quality."
Dan Toro. Founder & CEO, SyroscapeCharity Auctions: 3 Meta video ads, 78% lower Cost Per Sale
Dan brought Charity Auctions to us as a test of the partnership. Their funnel was running on Meta. The static ads were working but plateauing. Dan wanted to see if presenter-led video would shift Cost Per Sale on the same audience and offer.
We delivered 3 presenter-led video ads filmed against a clean studio backdrop. Same offer, same targeting, just a real human carrying the message. Charity Auctions launched the videos against their existing static creative as the control.
The CPL initially went up before the team dug into the data. Dan almost paused the campaign. The deeper read showed Cost Per Sale (the metric that actually mattered) was 78% lower than every other ad set. Syroscape kept scaling spend.
DemandIQ: 1 ad and 1 VSL produced with Austin's team
DemandIQ is the engagement that started the relationship. We had been producing ads for them when Dan saw the work and reached out. With Austin's team, we delivered 1 ad and 1 VSL designed to plug into DemandIQ's paid funnel. The VSL became a substantial contributor to their performance once it went live, on top of their already significant paid spend.
Specific funnel performance numbers for the DemandIQ engagement are pending Dan's pull from the account. Will fold them in when they arrive. The DemandIQ engagement matters here because it's where Dan first saw VideoRep work, which then created the Charity Auctions opportunity.