Watch the work
The agency founder who saw the work and brought his clients
Dan Taro found us through the work, not a pitch. While we were producing ads and a VSL for DemandIQ, one of Dan's clients, he watched the work and reached out directly. That conversation turned into a partnership.
Syroscape sits at the center of growth campaigns for B2B SaaS clients. When those clients need a real human on camera, not a stock template, not an AI avatar, Dan brings them to us. I bring the on-camera layer. Syroscape brings the funnel, the ad management, and the agency relationship.
This is the kind of agency partnership we want more of. Dan introduces. We deliver. The end client gets a presenter-led ad they could not have produced internally. Two clients have already run through the loop: Charity Auctions and DemandIQ.
"They made the process very effortless, which I really appreciate, especially after working with a bunch of editors from all over the world."
Dan Taro. Founder & CEO, SyroscapeCharity Auctions: the test that smashed the control
Charity Auctions was the test of the partnership. Their funnel was running on Meta, and the static ads were working but plateauing. Dan wanted an answer to one question: would presenter-led video beat the incumbent creative on the same audience and the same offer?
We delivered 3 presenter-led video ads, filmed against a clean studio backdrop. Same offer. Same targeting. The only variable was a real human carrying the message. Charity Auctions launched the videos against their existing static creative as the control.
Dan's verdict came on camera, not in a survey. In his recorded testimonial he runs through the whole engagement: the ad creative, the VSL, the thank-you pages, the studio filming, and lands on the number: about a 72% increase in conversions against the control. His words on the production itself: "much better than a lot of the AI stuff out there."
Syroscape now publishes the Charity Auctions story themselves. Their public case study reports $223,000 in pipeline added from $30,000 in ad spend, free trial conversion up from 0.6% to 4%, and 450+ SQLs in six months, on the campaign our three presenter ads ran in.
DemandIQ: the engagement that sparked the whole partnership
DemandIQ is where Dan first saw the work. We had been producing ads for them when he reached out. With Austin's team, we delivered 1 ad and 1 VSL designed to plug into DemandIQ's paid funnel. Once live, the VSL became a substantial contributor to their performance, on top of already significant paid spend.
DemandIQ's own funnel numbers stay with their team, so this page does not quote them. The engagement matters because it is the proof that traveled: Dan saw the work here, and the Charity Auctions opportunity followed.