VIDEOREP AV SCRIPT TEMPLATE
https://videorep.co/resources/video-script-templates
Word counts assume about 140 spoken words a minute.

[Company]: [Video type] AV Script
Prepared by [name] for [client]. Sign-off: [who approves, in what order].

THE APPROACH
[2 to 4 sentences: what most videos in this category get wrong, and why this angle beats it.]
Our difference is three things working together:
1. [Pillar 1]: [one line]
2. [Pillar 2]: [one line]
3. [Pillar 3]: [one line]
[One line: what this combination produces that the alternatives can't.]
Goal: [measurable objective and the number it should move]
Audience: [who, in one sentence, plus what they feel]

SCRIPT A: [length and name, e.g. 60-second Explainer]
[Placement] | [length and word count] | [how much is on camera, delivery note]

TIME | VOICE OVER | VISUALS
0:00 to 0:08 | "[Hook line, spoken. Lead with the strongest hook.]" | [What's on screen. Presenter on camera or graphic.]
0:08 to 0:20 | "[Problem]" | [...]
0:20 to 0:30 | "[Agitate: what it costs them]" | [...]
0:30 to 0:45 | "[Solution, one idea per row]" | [...]
0:45 to 0:52 | "[Proof: one real result]" | [...]
0:52 to 1:00 | "[Call to action: one exact action]" | [End card]

SCRIPT B: [shorter cut for ads]
TIME | VOICE OVER | VISUALS
0:00 to 0:05 | "[Hook]" | [...]
0:05 to 0:25 | "[...]" | [...]
0:25 to 0:30 | "[CTA slot, swappable]" | [...]

END CARDS: 3 CTAs, swap by placement
1. [CTA name, placement] | "[explicit action: do exactly this]" | [logo + line + URL]
2. [CTA name, placement] | "[...]" | [...]
3. [CTA name, placement] | "[...]" | [...]
Verb swaps by platform: "click the link below" (in-feed), "visit the site" (website), "sign up" (search).

OPTIONAL SWAP-IN LINES
[Alternate hooks and angles to test later.]

PRODUCTION NOTES
Background / wardrobe / graphics / music: [...]
Reference look: [links]

BEFORE WE FILM
[Sign-off, on-screen facts to confirm, assets needed. Flag any stat that isn't verified.]