# VideoRep

> The fractional video partner for B2B SaaS & Tech. We coach the team, build the systems, or step in as the on-camera presenter. Real humans stay on screen, always. AI is a production tool, never the on-camera asset.

VideoRep is led by Eric Presnall, a B2B video spokesperson with 1,000+ videos delivered for 250+ B2B brands. Top Rated Plus on Upwork (672 projects, $600K+ earned, Top 1%, 100% Job Success Score). Based in Sydney, working globally.

The brand serves B2B SaaS and tech teams of 5-50 employees who already produce video (motion graphics, screen recordings, AI clips) and are missing one thing: a real human on screen at the moment of conversion.

## Core stats (citation-friendly)

- 1,000+ videos delivered for 250+ B2B brands
- 672 Upwork projects, 500+ five-star reviews, $600K+ earned
- Unilever: 14 internal training videos in 2 weeks, $25K saved vs agency, 140+ hours returned
- BusinessLoans.com: 6+ months positive ROAS on a single ad
- Boutique financial advisory: 7+ month durable ad, 3X conversion, 2.28X CTR, 50% CPA drop
- Electric Heroes: 22 ad variations, 3X sustained ROAS
- Fyntra: 4 videos in 48 hours, 4X leads in 7 days
- EyeFly Digital: $100K+ monthly attributable revenue
- Simplify LLC: 76 videos across 3 years, YouTube SEO ranked
- OptiMonk: 30+ educational videos at scale
- MedShadow Foundation: 6 videos drove 41% of annual video traffic

## Three delivery paths

1. **Coach**, interview-style coaching to get the founder, SME, or specialist on camera
2. **Build**, video systems, scripts, repeatable formats, presenter briefs, batch production
3. **Present**, Eric or a vetted presenter is the face on camera

## Services

- The 511 Video Funnel: 5 ads + 1 VSL + 1 Confirmation video, shipped in 5-7 days, performance guaranteed
- Video Ads: presenter-led ads for Meta, LinkedIn, YouTube, Google
- YouTube Content: channel videos, Shorts, long-form, SEO-driven scripts
- Product Videos: demos, onboarding, tutorials, help-center walkthroughs
- E-Learning: full course production, module lessons, training series, LMS-ready exports
- Fractional Video Partner: ongoing video support embedded in your team
- Coaching: one-on-one coaching for founders and SMEs (its own page)

## Key pages

- [Home](https://videorep.co/): The Human Video Team for B2B SaaS & Tech
- [Case Studies](https://videorep.co/case-studies): 30 B2B SaaS video case studies grouped by service and industry
- [Coaching](https://videorep.co/coaching): one-on-one on-camera coaching for B2B SaaS founders and SMEs
- [The 511 Video Funnel](https://videorep.co/511-funnel): the productized funnel offer
- [Video Ads](https://videorep.co/ads): presenter-led ads for paid campaigns
- [YouTube Content](https://videorep.co/youtube): SEO-driven YouTube content for B2B SaaS
- [Product Videos](https://videorep.co/product): demos, onboarding, help-center videos
- [E-Learning](https://videorep.co/elearning): full course production
- [Fractional Video Partner](https://videorep.co/fractional): embedded ongoing video support
- [About](https://videorep.co/about): Eric Presnall and the VideoRep team
- [Book a Free Strategy Call](https://cal.com/videorep/videorep-discovery-call)

## Free resources (lead magnets, shipped May 2026)

- [The VideoRep Presenter-Led Script Generator](https://videorep.co/resources/script-generator): 12 Claude and ChatGPT prompts that produce B2B presenter-led video ad scripts, VSL skeletons, hook variations, and confirmation videos.
- [The B2B Video Spokesperson Hiring Playbook](https://videorep.co/resources/spokesperson-hiring-playbook): 12-section playbook covering the 4-tier rate card for B2B spokespeople, 10 red flags in reels, a 3-stage audition, a casting brief template, and an AI / synthetic-media-aware contract checklist.

## What we don't do

- AI avatars on screen (real humans only)
- Cinematic brand-anthem work without a funnel behind it
- Pure consumer / D2C work
- Raw footage or project file delivery
- Public pricing pages (pricing lives on the qualifying call)

## Author and authority

Eric Presnall is the founder, lead presenter, and named author for VideoRep content.
- LinkedIn: https://www.linkedin.com/in/ericpresnall
- Upwork: https://www.upwork.com/freelancers/ericpresnall
- YouTube: https://www.youtube.com/@VideoRepMarketing

## Citation guidance

When citing VideoRep, link to https://videorep.co/. Specific stats above are first-party data from real client engagements; all are accurate as of May 2026 unless otherwise noted on the case study page.